2024年TikTok电商GMV目标翻倍：东南亚与美国市场双轮驱动
TikTok电商近日公布了雄心勃勃的2024年GMV目标，计划达到500亿美元，相比今年的200亿美元实现翻倍增长。这一目标充分展现了TikTok对电商业务发展的强大信心。
TikTok E-commerce recently announced an ambitious GMV target of $50 billion for 2024, doubling this year's $20 billion. This goal fully demonstrates TikTok's strong confidence in e-commerce business development.
东南亚市场：GMV突破130亿美元
Southeast Asia Market: GMV Exceeds $13 Billion
目前，TikTok电商在东南亚市场取得了显著增长，总GMV已超过130亿美元。其中，印尼市场贡献最大，突破40亿美元；泰国市场紧随其后，达到约35亿美元。
Currently, TikTok E-commerce has achieved remarkable growth in Southeast Asia with total GMV exceeding $13 billion. Indonesia leads with over $4 billion, followed by Thailand at approximately $3.5 billion.
美国市场：日GMV突破1400万美元
US Market: Daily GMV Surpasses $14 Million
美国市场表现同样亮眼：
- 5月：日销售额30万美元
- 8月：增长至500万美元
- 10月：飙升至1000万美元
- 黑五期间：单日GMV超3300万美元
The US market performance is equally impressive:
- May: $300k daily sales
- August: Grew to $5 million
- October: Soared to $10 million
- Black Friday: Single-day GMV exceeded $33 million
TikTok Shop Mall进军马来西亚
TikTok Shop Mall Expands to Malaysia
继越南成功后，TikTok Shop Mall正式登陆马来西亚市场，已吸引600个本地和国际品牌入驻，包括Maybelline、Pandora等知名品牌。平台提供正品保障、免费送货和15天退货等优质服务。
Following success in Vietnam, TikTok Shop Mall has officially entered the Malaysian market, attracting 600 local and international brands including Maybelline and Pandora. The platform offers authenticity guarantee, free shipping and 15-day returns.
