好评数最多的新手入驻跨境电商：谷歌竞价推广与移动端SEO优化全攻略
谷歌7月起默认站点为移动站，这标志着PC后时代的正式开启。对于跨境电商从业者而言，这既是挑战也是机遇。
Google will default to mobile sites starting July, marking the official beginning of the post-PC era. For cross-border e-commerce practitioners, this presents both challenges and opportunities.
在国内，真正精通谷歌优化的高手往往比较低调。根据多年SEO/SEM经验，我们总结出以下关键点：
In China, true experts in Google optimization tend to be low-key. Based on years of SEO/SEM experience, we've summarized these key points:
1. 工具掌握：必须熟练掌握谷歌管理员工具和Analytics，这是很多国内SEOer的短板。
1. Tool Mastery: Must be proficient with Google Search Console and Analytics, which are weak points for many domestic SEO practitioners.
2. 平台差异：谷歌英文与中文版存在差异，谷歌中文与百度也不同。注意网站标题收缩现象。
2. Platform Differences: Google English and Chinese versions differ, and Google China is not the same as Baidu. Pay attention to title truncation.
3. 相关性为王：关键词优化与所在页面的相关性至关重要。
3. Relevance is King: The relevance between keyword optimization and its page is crucial.
4. 网站设计：外贸网站务必简洁明了，参考亚马逊的极简风格。
4. Website Design: Foreign trade websites must be clean and simple, take Amazon's minimalist style as reference.
5. 系统选择：谷歌对各种CMS系统都很友好，国内那套"SEO专用系统"说法不适用。
5. System Selection: Google is friendly to all CMS systems, the domestic concept of "SEO-specific systems" doesn't apply.
6. 社交引流：谷歌越来越重视SNS互动，如通过Facebook引流。
6. Social Traffic: Google increasingly values SNS interaction, such as traffic from Facebook.
7. 语言能力：英文水平是谷歌优化的基本门槛。
7. Language Ability: English proficiency is the basic threshold for Google optimization.
最后要提醒的是，谷歌优化确实比国内SEO更具挑战性，但掌握正确方法后回报也更丰厚。
Finally, it's worth noting that Google optimization is indeed more challenging than domestic SEO, but the rewards are greater when done correctly.
