速卖通开店全攻略：注册材料及注意事项详解
速卖通开店全攻略：注册材料及注意事项详解
Complete Guide to Opening an AliExpress Store: Registration Materials and Key Considerations
速卖通（AliExpress）作为阿里巴巴集团旗下的跨境电商平台，近年来在全球市场表现亮眼，特别是在英国、西班牙、巴西、韩国等国家受到消费者热捧。对于想要拓展海外市场的卖家来说，速卖通无疑是一个极具吸引力的选择。本文将详细介绍速卖通开店所需的注册材料以及需要注意的关键问题。
AliExpress, the cross-border e-commerce platform under Alibaba Group, has shown outstanding performance in global markets in recent years, especially gaining popularity among consumers in countries like the UK, Spain, Brazil, and South Korea. For sellers looking to expand into overseas markets, AliExpress is undoubtedly an attractive option. This article provides a detailed introduction to the registration materials required for opening an AliExpress store and key considerations to keep in mind.
速卖通开店需要准备哪些材料？
What materials are needed to open an AliExpress store?
1. 企业营业执照（Business License）
2. 企业支付宝或对应法人支付宝认证（Enterprise Alipay or corresponding legal person Alipay certification）
3. 手机号及邮箱（Mobile phone number and email）
4. 法人身份证正反面照片（Front and back photos of the legal person's ID card）
5. 品牌商标（Brand trademark）
准备好以上材料后，可以前往全球速卖通商家门户官网进行注册开店。速卖通是免费入驻的，但注册成功后需要缴纳1-5万元的保证金，后期运营还会产生5%-8%的佣金。
After preparing the above materials, you can proceed to register and open a store on the official AliExpress merchant portal. AliExpress offers free registration, but a deposit of 10,000 to 50,000 RMB is required after successful registration, and a commission rate of 5%-8% will be applied during later operations.
速卖通开店注意哪些问题？
What issues should be considered when opening an AliExpress store?
1. 个体工商户无法入驻（Individual businesses cannot register）
目前速卖通仅支持中国大陆企业入驻，暂不支持个体工商户。网上流传的"个体户可入驻"消息不实，请勿轻信收费代办服务。
Currently, AliExpress only supports registration by mainland Chinese enterprises and does not accept individual businesses. The online rumors about "individual businesses being able to register" are false, so do not easily trust paid agency services.
2. 一个营业执照只能开一个账号（One business license can only open one account）
虽然一个手机号最多可开6个店铺，但一个营业执照只能注册一次。如需开设多个店铺，需准备多个全新的营业执照。
Although one mobile phone number can open up to 6 stores, one business license can only be registered once. If you need to open multiple stores, you must prepare several new business licenses.
3. 个别类目需要类目资质（Certain categories require qualifications）
部分类目需要通过速卖通的资质审核才能上架经营，建议开店前先了解清楚类目要求并提前准备相关资质。
Some categories require qualification reviews by AliExpress before products can be listed. It is recommended to understand the category requirements in advance and prepare the necessary qualifications before opening a store.
4. 店铺类型选择（Choosing the right store type）
速卖通提供POP、海外托管、全托管三种店铺模式，卖家应根据产品特点、重量和客单价选择合适的运营模式。
AliExpress offers three store models: POP, Overseas Hosting, and Full Hosting. Sellers should choose the appropriate operation model based on product characteristics, weight, and average order value.
速卖通市场潜力巨大，特别是在巴西、韩国、西班牙等新兴市场。想要成功出海，卖家需要具备有竞争力的产品优势，并充分了解平台规则。
The AliExpress market has huge potential, especially in emerging markets like Brazil, South Korea, and Spain. To succeed in going global, sellers need to have competitive product advantages and fully understand the platform's rules.
