外贸营销首选：谷歌员工培训教你如何通过SNS做跨境推广
什么是SNS？ SNS全称Social Network Site（社交网站）或Social Network Software（社交网络软件）。国内的微博、贴吧、论坛等平台都属于SNS范畴。同样地，外贸从业者可以利用国际SNS平台进行引流和营销推广。
What is SNS? SNS stands for Social Network Site or Social Network Software. Platforms like Weibo, Tieba, and forums in China all fall under the SNS category. Similarly, foreign trade practitioners can utilize international SNS platforms for traffic generation and marketing.
主流国际SNS平台： Facebook、Twitter、YouTube、Pinterest等。本文将重点介绍Facebook营销策略。
Major International SNS Platforms: Facebook, Twitter, YouTube, Pinterest, etc. This article will focus on Facebook marketing strategies.
为什么选择Facebook？ 作为全球用户量最多的社交媒体平台（13亿用户），Facebook相当于国内的微博+微信+QQ空间综合体。无论从营销效果还是操作难度来看，都是社媒营销的首选平台。
Why Choose Facebook? As the world's largest social media platform (1.3 billion users), Facebook combines features similar to Weibo, WeChat, and Qzone in China. Whether considering marketing effectiveness or operational difficulty, it's the premier choice for social media marketing.
Facebook营销六步法：
Six-step Facebook Marketing Approach:
1. 账号注册： 根据需求选择注册个人账号或企业账号
1. Account Registration: Choose between personal or business accounts based on needs
2. 完善资料： 详细填写个人信息，吸引目标用户关注
2. Profile Completion: Fill in detailed personal information to attract target users
3. 善用功能： 充分利用涂鸦墙（发布动态）和照片夹（展示产品图片）
3. Utilize Features: Make full use of the Wall (for updates) and Photo Albums (for product displays)
4. 建立社群： 寻找潜在客户，组建稳定的互动圈子
4. Build Community: Find potential customers and establish stable interactive circles
5. 创建专页： 建议在发布20-30条内容后再开始投放广告
5. Create Pages: It's recommended to start ads after publishing 20-30 posts
6. 保持活跃： 定期发布优质内容，维持账号活跃度
6. Maintain Activity: Regularly post quality content to keep the account active
进阶技巧： 通过邮箱匹配、话题营销和付费广告等方式寻找精准客户。持续维护需要专业技巧，欢迎在评论区留言咨询具体问题。
Advanced Techniques: Find precise customers through email matching, topic marketing, and paid ads. Continuous maintenance requires professional skills - feel free to ask specific questions in the comments.
想了解更多跨境电商营销技巧，请关注公众号：kjdianshangban 或添加小编微信SQX0714
For more cross-border e-commerce marketing tips, follow our official account: kjdianshangban or add editor WeChat: SQX0714
