Google推广实战：7个月开发4个客户的完整策略解析
汕头Google推广专家分享谷歌竞价推广的实战经验，通过7个月时间成功开发4个客户，为您的海外市场拓展提供宝贵参考。
一、谷歌竞价推广的主要类型
1. Primary Types of Google Ads Campaigns
• 搜索广告(Search Ads) - 出现在Google搜索结果页面的文字广告
• Search Ads - Text ads appearing on Google search results pages
• 展示广告(Display Ads) - 通过图片/视频形式在合作网站上展示
• Display Ads - Image/video ads displayed on partner websites
• 购物广告(Shopping Ads) - 直接展示产品图片和价格的广告形式
• Shopping Ads - Ads directly displaying product images and prices
• 视频广告(Video Ads) - 在YouTube等平台投放的视频广告
• Video Ads - Video advertisements on platforms like YouTube
二、7个月开发4个客户的Google推广实战策略
2. Practical Strategies for Developing 4 Clients in 7 Months
1. 精准客户开发技巧
1. Precision Client Development Techniques
• 2018年5月26日通过谷歌竞价推广找到美国目标客户
• Found US target client through Google Ads on May 26, 2018
• 发送简短开发信后获得销售经理回复
• Received sales manager's reply after sending concise development letter
2. 持续跟进的艺术
2. The Art of Continuous Follow-up
• 5-10月期间发送5封不同内容的跟进邮件
• Sent 5 follow-up emails with different contents from May to October
• 11月获得客户简短回复后继续坚持跟进
• Continued follow-up after receiving brief reply in November
3. 样品处理的关键转折
3. The Critical Turning Point of Sample Handling
• 12月24日客户终于要求样品
• Client finally requested samples on December 24
• 克服工厂拒绝打样的困难，自行寻找替代方案
• Overcame factory's refusal to make samples by finding alternative solutions
4. 订单谈判技巧
4. Order Negotiation Skills
• 从T/T 60天谈判到100%见提单副本付款
• Negotiated from T/T 60 days to 100% payment against B/L copy
• 后续获得3个追加订单
• Subsequently received 3 additional orders
三、Google推广SEO优化关键要点
3. Key SEO Optimization Points for Google Ads
• 关键词密度：保持"谷歌竞价推广"、"客户开发"等关键词自然出现
• Keyword Density: Naturally include keywords like "Google Ads", "client development"
• 内容结构：使用清晰的标题层级和段落划分
• Content Structure: Use clear heading hierarchy and paragraph division
• 移动端适配：确保HTML代码对移动设备友好
• Mobile Adaptation: Ensure HTML code is mobile-friendly
通过专业的Google推广策略和持续优化，您也能在短时间内实现客户开发的突破性进展。