如何做好应用市场推广？iOS和Android平台推广策略详解
无论是iOS平台还是Android平台，应用市场作为流量聚合平台汇聚众多流量，是用户下载应用的核心渠道。开发者和营销人员也愈发重视产品在应用市场推广。但面对数量众多的应用市场，部分开发者和营销人员犯难了：它们有什么不同？应用上架哪一个市场效果好？不同的应用市场该如何推广？它们的量级如何？
Whether it's the iOS or Android platform, app stores serve as traffic aggregation platforms that bring together massive user flows, making them the core channel for app downloads. Developers and marketers are increasingly focusing on app store promotion. However, facing numerous app stores, many developers and marketers feel confused: What are their differences? Which store delivers better results? How to promote in different stores? What are their traffic scales?
iOS App Store
众所周知，App Store是iOS唯一的应用市场，且不允许应用以其他方式侧载，对开发者和营销人员来说是比较友好，且不需要纠结选择的。
As we all know, the App Store is the only official marketplace for iOS apps, and doesn't allow sideloading from other sources. This makes it developer-friendly and eliminates the need for difficult choices.
App Store凭借其覆盖40多种语言和175个地区的15亿台Apple设备，每周约有5亿访客在其中简单便捷地探索和下载产品，处于iOS应用分发领域的绝对流量优势地位。
With coverage of 40+ languages across 175 regions serving 1.5 billion Apple devices, the App Store attracts about 500 million weekly visitors who easily discover and download apps, maintaining absolute dominance in iOS app distribution.
Android Markets
与iOS不一样的是，Android系统本身并不限制第三方的应用市场存在，有数据指出，到2023年会有超过17亿的用户使用第三方安卓商店。
Unlike iOS, Android doesn't restrict third-party app stores. Statistics show that by 2023, over 1.7 billion users will be using third-party Android stores.
Google Play
Google Play作为Android官方的应用市场，虽然其服务在中国大陆地区无法使用，但在海外是最大的Android应用市场。
As the official Android marketplace, Google Play is unavailable in mainland China but remains the largest Android app store overseas.
华为应用市场 (Huawei AppGallery)
AppGallery是华为发布的应用市场，已经成长为海内外除App Store和Google Play外最受青睐的应用分发平台。
Huawei's AppGallery has grown to become the most preferred app distribution platform besides App Store and Google Play globally.
小米应用市场 (Xiaomi GetApps)
小米应用市场在国内广为人知，是国内排名前列的应用市场，是年轻人的聚集地。
Xiaomi's app store is well-known in China as a top-tier marketplace and a hub for young users.
总结：面对诸多的应用市场，开发者和营销人员在上架、推广的时候，务必有轻重缓急，应该了解每个应用市场的优劣、主要目标人群、开放的国家地区等等，再选择合适的市场上架，并进行针对性地推广。
Conclusion: Facing multiple app stores, developers and marketers should prioritize based on each store's advantages, target audiences, and regional availability before selecting appropriate platforms for targeted promotion.