Google推广：外贸企业如何通过SEM竞价实现海外订单增长
全球疫情下外贸格局剧变 | Dramatic Changes in Global Trade Under Pandemic
2022年，持续近20年的外贸增长势头突然放缓。从普涨到普降，中国外贸企业正面临经济下行和外需萎缩的双重压力。今年前8个月，我国外贸进出口达27.3万亿元，同比增长10.1%，但增速较前7个月有所回落。
In 2022, the nearly 20-year growth momentum in foreign trade suddenly slowed down. From widespread growth to widespread decline, Chinese foreign trade enterprises are facing dual pressures of economic downturn and shrinking external demand. In the first eight months of this year, China's foreign trade import and export reached 27.3 trillion yuan, a year-on-year increase of 10.1%, but the growth rate has declined compared with the first seven months.
Google推广助力企业发现新商机 | Google Ads Helps Enterprises Discover New Business Opportunities
与往常的普涨不同，今年外贸呈现出明显的结构性增长特征。通过Google推广数据分析，我们发现部分企业从欧盟能源危机中发现新商机：
Unlike the usual widespread growth, this year's foreign trade shows obvious structural growth characteristics. Through Google Ads data analysis, we found some enterprises have discovered new business opportunities from the EU energy crisis:
- 电暖器、电热毯出口量大幅增加 | Electric heaters and electric blankets exports increased significantly
- 空气源热泵出口额同比增长63.7% | Air source heat pump exports increased by 63.7% year-on-year
- 光伏组件出口同比增长121% | Photovoltaic module exports increased by 121% year-on-year
Google推广竞价优化策略 | Google Ads Bidding Optimization Strategies
面对挑战，外贸企业积极调整Google推广策略：
Facing challenges, foreign trade enterprises are actively adjusting their Google Ads strategies:
- 加大跨境电商投入：通过Google推广精准投放，在欧美等地设立海外仓
- Increase investment in cross-border e-commerce: Precise delivery through Google Ads and establish overseas warehouses in Europe and America
- 利用商务包机开拓市场：结合Google推广数据选择最佳参展地点
- Use charter flights to explore markets: Select the best exhibition locations combined with Google Ads data
- 优化Google推广竞价策略：精准定位目标市场，提高广告投放效率
- Optimize Google Ads bidding strategy: Accurately target the market and improve advertising efficiency
Google推广专业建议 | Professional Suggestions for Google Ads
对于希望通过Google推广获取海外订单的企业，我们建议：
For enterprises that want to obtain overseas orders through Google Ads, we recommend:
- 精准关键词选择：针对不同市场选择当地语言的高转化关键词
- Accurate keyword selection: Select high-conversion keywords in local languages for different markets
- 优化落地页：确保页面加载速度快，内容与广告高度相关
- Optimize landing pages: Ensure fast page loading speed and high relevance between content and ads
- 利用再营销：对网站访客进行精准再营销，提高转化率
- Use remarketing: Precise remarketing for website visitors to improve conversion rate
- 数据分析优化：定期分析Google推广数据，持续优化投放策略
- Data analysis and optimization: Regularly analyze Google Ads data and continuously optimize delivery strategies
国际顶尖的Google推广加盟热线电话：400-XXX-XXXX
World-class Google Ads service hotline: 400-XXX-XXXX