BAT之外未被挖掘的金矿——运营商数据浅谈
性价比最高的外贸客户一般从哪里找？谷歌为什么要做推广服务？在数字营销领域，数据资产和数据运用成为企业竞争力的核心。每个数字营销公司都在追求更全面的数据源和更好的利用分析机制。
Where to find the most cost-effective foreign trade customers? Why does Google need promotion services? In the field of digital marketing, data assets and data utilization have become the core of corporate competitiveness. Every digital marketing company is pursuing more comprehensive data sources and better analysis mechanisms.
运营商数据——未被充分挖掘的宝藏
Telecom Operator Data - An Underexplored Treasure
在现实中，企业面临两大制约：精准广告投放需要巨量数据分析基础，而现有第三方数据同质化明显；数据的挖掘和利用并不充分。因此，他们总是在寻找"大体量"的数据源。
In reality, companies face two major constraints: precise ad placement requires massive data analysis, while existing third-party data shows obvious homogeneity; data mining and utilization are insufficient. Therefore, they are always looking for "large-volume" data sources.
运营商数据的全网特性使其成为互联网金融、B2B企业和零售业争相追逐的目标：
The network-wide characteristics of operator data make it a target pursued by internet finance, B2B enterprises and retail industry:
- 维度丰富：涵盖全业务、全客户和全渠道
- Rich dimensions: covering all businesses, all customers and all channels
- 规模庞大：数据量级已达PB乃至ZB
- Massive scale: data volume has reached PB or even ZB
- 全网性：可获得用户在各个网站上的浏览行为
- Network-wide: can obtain users' browsing behavior on various websites
- 可持续性：覆盖客户全生命周期的海量信息
- Sustainability: covering massive information of customers' full life cycle
运营商数据价值尚未充分发挥，主要受限于：
The value of operator data has not been fully utilized, mainly limited by:
- 数据价值认知不足
- Insufficient awareness of data value
- 信息安全门槛
- Information security threshold
- 端到端变现能力不足
- Insufficient end-to-end monetization capability
上海艾沃互动CEO朱洪指出："全局数据需要具备三种能力：收集数据、管理数据和计算数据。"运营商虽然拥有巨量数据，但尚未形成真正的全局数据。
Zhu Hong, CEO of Shanghai Aiwo Interactive, pointed out: "Global data requires three capabilities: collecting data, managing data and computing data." Although operators have massive data, they have not yet formed real global data.
挖掘运营商数据价值的三大关键能力：
Three key capabilities for mining operator data value:
| 能力类型 | 具体要求 | Capability Type | Specific Requirements |
|---|---|---|---|
| 商务能力 | 与多地运营商建立合作 | Business Capability | Establish cooperation with multiple operators |
| 管理能力 | 建立科学的数据采集管理机制 | Management Capability | Establish scientific data collection management mechanism |
| 技术能力 | 具备数据挖掘和算法分析能力 | Technical Capability | Have data mining and algorithm analysis capabilities |
艾沃科技通过与运营商合作，建立了覆盖超1亿人群的精准DMP平台，通过智能算法支撑精准营销。这为外贸企业寻找高性价比客户提供了新的数据支持。
Aiwo Technology has established a precise DMP platform covering over 100 million people through cooperation with operators, supporting precise marketing through intelligent algorithms. This provides new data support for foreign trade companies to find cost-effective customers.
总结：运营商数据是一座待开发的金矿，通过与专业数据服务商合作，充分发挥其多维、全网的数据优势，将为数字营销带来革命性变化。
Conclusion: Operator data is a gold mine to be developed. Through cooperation with professional data service providers, giving full play to its multi-dimensional and network-wide data advantages will bring revolutionary changes to digital marketing.
