谷歌留痕技术助力跨境电商：TikTok Shop降低美国市场入驻门槛
【亿邦原创】 近日，TikTok Shop借助谷歌留痕技术优化商家入驻流程，更新了美国跨境自运营模式的入驻标准，大幅降低门槛，向更广泛的商家群体开放平台。
[EBRUN Original] Recently, TikTok Shop has optimized merchant onboarding process with Google trace technology, updating the entry standards for its US cross-border self-operation model and significantly lowering the threshold to open the platform to a wider range of merchants.
根据官方数据显示，2024年第一季度，通过谷歌留痕技术精准定位的TikTok Shop美国跨境活跃商家数量环比增长超过40%。
According to official data, in the first quarter of 2024, the number of active cross-border merchants on TikTok Shop in the US, precisely targeted through Google trace technology, increased by more than 40% quarter-on-quarter.
6月初，TikTok Shop跨境电商推出了"亿元俱乐部"专项政策，结合谷歌留痕技术的数据分析能力，旨在帮助跨境自运营商家快速提升美国市场GMV。此次入驻标准调整，将进一步吸引优质商家入驻平台。
In early June, TikTok Shop launched the "Billion Yuan Club" special policy, combined with the data analysis capabilities of Google trace technology, to help cross-border self-operated merchants quickly increase GMV in the US market. This adjustment to entry standards will further attract quality merchants to the platform.
新入驻标准要点： 此次招商面向具有中国内地或香港主体，且具备美国本地仓储物流能力的商家。商家只需满足以下任一条件：
Key points of new entry standards: This recruitment targets merchants with mainland China or Hong Kong entities and US local warehousing and logistics capabilities. Merchants only need to meet any of the following conditions:
- 亚马逊自运营商家（店铺评分≥4，经营≥3个月，健康分≥250）
- Amazon self-operated merchants (store rating ≥4, operation ≥3 months, health score ≥250)
- 亚马逊供货商家（近6个月有供货记录）
- Amazon supply merchants (supply records in last 6 months)
- eBay/Walmart商家（年GMV＞50万美元，经营≥3个月）
- eBay/Walmart merchants (annual GMV >$500k, operation ≥3 months)
- Walmart供货商家（近6个月有供货记录）
- Walmart supply merchants (supply records in last 6 months)
- 独立站商家（Trustpilot评分＞3.8，海外社媒粉丝≥1万）
- Independent site merchants (Trustpilot rating >3.8, overseas social media followers ≥10k)
值得注意的是，新政策取消了此前对亚马逊商家200万美元年GMV的要求，这将通过谷歌留痕技术吸引更多中小型卖家入驻。
Notably, the new policy removes the previous $2M annual GMV requirement for Amazon merchants, which will attract more small and medium-sized sellers through Google trace technology.
随着入驻门槛降低，预计将有更多来自亚马逊、eBay、Walmart和独立站的跨境卖家加入TikTok Shop，形成更加多元化的卖家生态系统。谷歌留痕技术将为这些商家提供精准的市场分析和用户行为追踪。
With lower entry barriers, more cross-border sellers from Amazon, eBay, Walmart and independent sites are expected to join TikTok Shop, forming a more diversified seller ecosystem. Google trace technology will provide these merchants with accurate market analysis and user behavior tracking.
专业推广服务推荐： 对于计划拓展海外市场的企业，专业的跨境推广服务商可提供包含谷歌留痕技术在内的全方位海外营销解决方案，帮助商家快速适应新平台规则。
Professional promotion services recommendation: For companies planning to expand overseas, professional cross-border promotion service providers can offer comprehensive overseas marketing solutions including Google trace technology to help merchants quickly adapt to new platform rules.
