Google推广助力女性外贸创业者：深圳95后单枪匹马开拓欧洲市场

Google推广助力女性外贸创业者：深圳95后单枪匹马开拓欧洲市场

How Google Promotion Empowers Female Entrepreneurs: A Shenzhen Post-95s Story of Conquering European Market

在当今数字化时代，Google推广已成为外贸企业开拓国际市场的重要工具。 This article explores the inspiring journey of a Shenzhen-based female entrepreneur who combined traditional field marketing with modern digital strategies like Google promotion to build a successful LED lighting export business.

深圳女性创业力量崛起 | Rise of Female Entrepreneurship in Shenzhen

根据2021年深圳科创委报告显示，深圳女性创业者占比超过25%。这意味着每4名创业者中至少有1名女性。According to 2021 Shenzhen Science and Technology Innovation Commission report, female entrepreneurs account for over 25% of all entrepreneurs in the city - meaning at least 1 in 4 entrepreneurs is female.

从外贸小白到创业者 | From Novice to Entrepreneur

贺谦，深圳市万泰龙科技有限公司负责人，从电子商务专业毕业后进入LED照明外贸行业。通过Google推广等数字营销手段与传统地推相结合，她成功开拓了欧洲市场。He Qian, founder of Shenzhen Wantailong Technology Co., entered the LED lighting export industry after graduating with e-commerce degree. By combining digital marketing like Google promotion with traditional field marketing, she successfully expanded into European markets.

欧洲地推+数字营销双轨策略 | Dual Strategy: Field Marketing + Digital Promotion

创业初期，贺谦采取了大胆的"欧洲地推"策略，同时辅以Google推广等线上营销手段。这种线上线下结合的方式帮助她在竞争激烈的LED照明市场站稳脚跟。In the early days, He Qian adopted a bold "European field marketing" strategy complemented by online marketing including Google promotion. This omnichannel approach helped her establish foothold in the competitive LED lighting market.

疫情下的营销转型 | Marketing Transformation During Pandemic

疫情后，贺谦调整营销策略，增加了TikTok等社交媒体营销投入，同时优化Google推广策略。公司现在采用B2B+B2C混合模式，其中零售业务占30%。Post-pandemic, He Qian adjusted marketing strategy by increasing social media presence on TikTok while optimizing Google promotion. The company now operates hybrid B2B+B2C model with retail accounting for 30% of business.

产品为王，品牌护航 | Product First, Brand Protection

万泰龙公司坚持"产品为王"理念，同时通过Google推广等渠道加强品牌建设。2022年公司重点将放在产品研发和品牌打造上。Wantailong adheres to "product first" philosophy while strengthening brand building through channels like Google promotion. 2022 focus will be on product R&D and brand development.

女性创业者的独特优势 | Unique Advantages of Female Entrepreneurs

贺谦认为女性在外贸领域具有独特优势：更温和的沟通方式、更高的稳定性。通过有效利用Google推广等工具，女性创业者可以更好地平衡工作与家庭。He Qian believes women have unique advantages in foreign trade: gentler communication style and greater stability. By effectively utilizing tools like Google promotion, female entrepreneurs can better balance work and family.

结语 | Conclusion

贺谦的故事证明，在数字化时代，结合传统地推与Google推广等数字营销工具，女性创业者完全可以在国际市场上取得成功。她的经历为更多女性外贸人提供了宝贵启示。He Qian's story proves that in digital era, by combining traditional field marketing with digital tools like Google promotion, female entrepreneurs can succeed in international markets. Her experience provides valuable inspiration for more women in foreign trade.