全域杭州SEO公司推广：谷歌推广是否需要建站？品友互动DSP(PDB+RTB)引领程序化广告新趋势
全域杭州SEO公司推广：谷歌推广是否需要建站？品友互动DSP(PDB+RTB)引领程序化广告新趋势
Global Hangzhou SEO Company Promotion: Is Website Building Necessary for Google Ads? Youku Tudou DSP (PDB+RTB) Leads Programmatic Advertising Trends
杭州SEO专家提示：在进行谷歌推广时，企业网站建设是基础但非绝对必要。优质落地页配合精准投放策略同样能取得良好效果。
Hangzhou SEO expert tip: When running Google Ads, website building is fundamental but not absolutely necessary. High-quality landing pages combined with precise targeting strategies can also achieve good results.
程序化广告研究峰会重要成果
Key Findings from Programmatic Advertising Research Summit
阳狮锐奇(中国)2015年度程序化广告研究峰会发布了国内首个程序化广告研究白皮书，其中品友互动DSP(PDB+RTB)案例成为焦点。
Publicis Groupe China's 2015 Programmatic Advertising Research Summit released China's first programmatic advertising whitepaper, with Youku Tudou's DSP (PDB+RTB) case becoming a focal point.
PDB+RTB策略深度解析
In-depth Analysis of PDB+RTB Strategy
研究显示：PDB(优质资源直接购买)与RTB(实时竞价)的智能组合能：
Research shows that the intelligent combination of PDB (Premium Direct Buy) and RTB (Real-Time Bidding) can:
- 降低目标受众获取成本14-30%
- Reduce target audience acquisition costs by 14-30%
- 实现跨媒体频次控制
- Achieve cross-media frequency control
- 提升品牌认知度与转化率
- Improve brand awareness and conversion rates
啤酒品牌成功案例
Successful Beer Brand Case Study
某啤酒品牌采用PDB+RTB策略后：
After adopting the PDB+RTB strategy, a beer brand achieved:
| 指标/Metric | PDB效果/PDB Performance | RTB效果/RTB Performance |
|---|---|---|
| 月收入5000+人群比例 | 34.3% | 28.5% |
| Weekly beer drinkers | 68.6% | 62.4% |
| 品牌认知提升 | +22% | +18% |
SEO优化建议
SEO Optimization Recommendations
结合程序化广告与SEO策略：
Combining programmatic advertising with SEO strategies:
- 优先建设移动友好型网站
- Prioritize mobile-friendly website development
- 创建高质量内容吸引自然流量
- Create high-quality content to attract organic traffic
- 利用数据分析优化关键词策略
- Use data analysis to optimize keyword strategies
点击下载完整白皮书/Click to download full whitepaper
