Prime Day前大清洗?大批listing被下架,这些雷区千万别踩
Prime Day前大清洗?大批listing被下架,这些雷区千万别踩
Prime Day Mass Listing Removals: Critical Pitfalls to Avoid
图片来源/Image Source: 图虫创意/Tuchong Creative
今年Prime Day将于7月举行,虽然具体时间未确定,但丝毫不影响卖家全力备战。越是这个时候越要小心,一着不慎便会错失爆单机会。最近有大批listing被下架,以下雷区不得不防!
This year's Prime Day will be held in July. Although the exact date hasn't been confirmed, sellers are already preparing at full speed. But be extra cautious during this period - one wrong move could cost you massive sales opportunities. Recently, numerous listings have been removed. Here are the critical pitfalls you must avoid!
雷区一/Pitfall 1: 产品常用词侵权/Common Product Term Infringement
自4月以来,陆续有卖家被判商标滥用并收到listing下架通知,原因是产品常用词侵权,涉及的词汇有operation、durable、Summer、Morandi、collapsible等。
Since April, many sellers have received listing removal notices for trademark misuse due to common product term infringement, involving words like "operation", "durable", "Summer", "Morandi", and "collapsible".
规避建议/Solutions:
- 在选品或上架前要做好商标查询/Conduct thorough trademark searches before product selection or listing
- 平时要多留意商标注册情况/Regularly monitor trademark registration status
雷区二/Pitfall 2: 外观专利侵权/Design Patent Infringement
今年的专利侵权案件特别多,尤其是国人卖家发起的外观专利维权案,据不完全统计,近一个月曝光的案件就多达20+。
This year has seen numerous patent infringement cases, especially design patent enforcement actions initiated by Chinese sellers. Incomplete statistics show over 20 cases exposed in just the past month.
规避建议/Solutions:
- 做好专利检索/Conduct comprehensive patent searches
- 尽早注册专利/File patents early for your innovations
雷区三/Pitfall 3: 版权侵权/Copyright Infringement
版权不似商标专利,没有类别限制,一旦发起侵权诉讼,各类产品都不能幸免。
Unlike trademarks and patents, copyright has no category restrictions. Once an infringement lawsuit is filed, products across all categories may be affected.
规避建议/Solutions:
- 最好使用原创作品/Use original content whenever possible
- 及时登记版权/Register copyrights promptly
- 保存好创作证明/Maintain proper documentation of creation process
写在最后/Final Thoughts:
Prime Day在即,账号不容有失!除了上述三大雷区外,也要小心无良同行恶搞。
With Prime Day approaching, protecting your account is crucial! Besides the three major pitfalls mentioned above, also beware of malicious actions from unethical competitors.
