2024跨境电商"内卷年"趋势分析及品牌出海策略
2024年1月11日 - 跨境电商行业年度盛会雨果大会在深圳召开。雨果跨境创始人兼CEO翁耀雄在会上发布了2024年行业趋势预测，明确指出2024年将成为跨境电商"内卷年"。
January 11, 2024 - The annual cross-border e-commerce industry event, YUGUO Conference, was held in Shenzhen. Weng Yaoxiong, founder and CEO of YUGUO Cross-border, predicted that 2024 would be an "involution year" for cross-border e-commerce.
一、2023年跨境电商行业现状
I. Current Status of Cross-border E-commerce in 2023
数据显示，约60%的卖家营收利润下降，行业"内卷"严重挤压利润空间。调研显示：
- 58%卖家表示营收同比下滑
- 73%卖家2023年利润没有增长
- 72%卖家使用AI工具辅助运营
Data shows that about 60% of sellers experienced declining revenue and profits, with severe industry "involution" squeezing profit margins. Research indicates:
- 58% of sellers reported year-over-year revenue decline
- 73% of sellers saw no profit growth in 2023
- 72% of sellers used AI tools to assist operations
二、2024跨境电商"内卷年"预测
II. Predictions for 2024 Cross-border E-commerce "Involution Year"
平台层面的"内卷"：中美本土三方平台将在全球主要市场展开激烈竞争
卖家层面的"内卷"：价格战将持续半年，去库存压力大
Platform-level "involution": Chinese, American and local platforms will compete fiercely in major global markets
Seller-level "involution": Price wars may last six months with significant inventory pressure
三、品牌出海破局策略
III. Strategies for Brand Globalization Breakthrough
入驻亚马逊VC平台成为优质选择，优势包括：
- 获得亿级忠诚客户群体
- 享受特殊账号权限和优势
- 亚马逊负责销售、发货和运营
- 专注产品研发和创新
Joining Amazon's Vendor Central (VC) platform emerges as an excellent solution, offering advantages including:
- Access to hundreds of millions of loyal customers
- Special account privileges and benefits
- Amazon handles sales, shipping and operations
- Focus on product R&D and innovation
SEO优化建议：跨境电商卖家应重点关注"亚马逊VC入驻"、"品牌出海策略"、"2024电商趋势"等关键词优化。
SEO Optimization Suggestions: Cross-border sellers should focus on keywords like "Amazon VC registration", "brand globalization strategies", "2024 e-commerce trends".
