Google广告拒登原因及解决方法 - 外贸推广必读指南
许多外贸人士在投放Google广告时都会遇到广告被拒登和账户被暂停的问题。本文将详细解析Google广告审核机制，并提供专业解决方案。
Many foreign trade professionals encounter issues with Google Ads rejection and account suspension. This article will analyze Google's ad review mechanism in detail and provide professional solutions.
Google Ads审核架构 | Google Ads Review Structure
1. 广告内容：大部分拒登可自行修改后自动审核，部分需人工审核
1. Ad Content: Most rejections can be modified and automatically reviewed, some require manual review
2. 关键字：检查关键字与目标网址是否匹配
2. Keywords: Check if keywords match the destination URL
3. 广告附加信息：政策与广告一致，违规不会导致广告拒登但会影响展示
3. Ad Extensions: Policies are consistent with ads, violations won't cause rejection but affect display
4. 网站：网站违规会导致相关广告全部被拒登
4. Website: Website violations will cause all related ads to be rejected
5. 账户：多次违规可能导致账户暂停或永久停用
5. Account: Multiple violations may lead to account suspension or permanent termination
六大常见政策问题 | Six Common Policy Issues
一、广告文案及图标问题 | Ad Copy and Icon Issues
1. 拼写语法：避免过多感叹号、不规范符号
1. Spelling & Grammar: Avoid excessive exclamation marks, non-standard symbols
2. 大写使用：仅限首字母、商标、缩写等
2. Capitalization: Only for initials, trademarks, abbreviations, etc.
3. 业务不明：必须明确展示产品/公司信息
3. Unclear Business: Must clearly display product/company information
二、虚假陈述 | Misrepresentation
1. 夸大产品功效：需提供退款政策和免责声明
1. Exaggerated Effects: Need to provide refund policy and disclaimer
2. 诱骗点击：禁止模仿警告、聊天窗口等误导元素
2. Deceptive Practices: Prohibits imitating warnings, chat windows, etc.
三、恶意软件 | Malware
解决方案：使用Google Search Console检测，清理后申请审核
Solution: Use Google Search Console to detect, apply for review after cleanup
四、规避系统 | Circumventing Systems
避免使用与禁用词/商标相似的词汇
Avoid using words similar to prohibited terms/trademarks
五、商标问题 | Trademark Issues
仅适用于搜索网络文字广告，不包括展示广告和YouTube广告
Only applies to search network text ads, not display or YouTube ads
专业建议 | Professional Advice
遇到账户暂停时，若认为决定有误，可提交申诉说明情况。
If account is suspended and you believe the decision is wrong, you can submit an appeal.
云浮、河南地区需要专业Google推广服务？选择经验丰富的SEO推广公司至关重要。
Need professional Google promotion services in Yunfu, Henan? Choosing an experienced SEO promotion company is crucial.
