终极外贸独立站推广指南：10个新手必问问题解答

终极外贸独立站推广指南：10个新手必问问题解答

The Ultimate Guide to Foreign Trade Independent Website Promotion: Answers to 10 Must-Ask Questions for Beginners

近两年，外贸独立站成为跨境卖家出海的新选择。不过卖家普遍对独立站存在认知不全的问题，门槛高、推广难、转化难是最初印象。但独立站真的是这样吗？

In recent years, foreign trade independent websites have become a new choice for cross-border sellers to expand overseas. However, sellers generally have incomplete understanding of independent websites, with high thresholds, difficult promotion, and conversion difficulties being the initial impressions. But is this really the case with independent websites?

1. 做亚马逊还可以做独立站吗？

1. Can I do both Amazon and independent websites?

平台和独立站从来都不是二选一，大部分头部卖家都是同时布局独立站和平台。独立站是流量的承接地，也是拓展销售渠道的方式之一。

Platforms and independent websites are never an either-or choice. Most top sellers deploy both independent websites and platforms simultaneously. Independent websites serve as traffic landing pages and are one of the ways to expand sales channels.

2. 做独立站启动资金要多少？

2. How much startup capital is needed for an independent website?

独立站启动资金具体问题具体分析，其中涉及到推广方式、建站方式和团队规模。通常来说新人初步最少得过万。

The startup capital for an independent website needs case-by-case analysis, involving promotion methods, website building methods, and team size. Generally, beginners need at least tens of thousands initially.

3. 做独立站，推广是不是很烧钱？

3. Is promotion for independent websites very expensive?

独立站推广玩法多样，有免费的社交媒体和SEO推广，也有付费推广。普通玩家就普通的玩法，将广告预算控制在一定范围内。

Independent website promotion has diverse methods, including free social media and SEO promotion, as well as paid promotion. Ordinary players can adopt ordinary methods, keeping advertising budgets within a certain range.

4. 独立站怎么发货?

4. How to handle shipping for independent websites?

独立站发货模式有四种：国内自发货，无货源、海外仓、虚拟仓。独立站没有发货渠道的限制。

There are four shipping models for independent websites: domestic self-shipping, dropshipping, overseas warehouses, and virtual warehouses. Independent websites have no restrictions on shipping channels.

5. 独立站要配置多语言吗？

5. Is multilingual configuration necessary for independent websites?

根据用户群体去配置独立站语言。一般来说英文足够覆盖大部分用户，如果流量稳定、目标受众使用小语种，增加小语种语言更有利于业务展开。

Configure the language of the independent website according to the user group. Generally, English is enough to cover most users. If traffic is stable and the target audience uses minor languages, adding minor languages is more conducive to business development.

6. 独立站能刷单吗？

6. Can independent websites engage in fake orders?

独立站和平台运营存在一定差别，独立站如果需要营造信任感，可以在评论后台自行添加。

There are certain differences between independent websites and platform operations. If independent websites need to build trust, they can add reviews in the backend themselves.

7. 做外贸独立站，一定要接入海外本地收款吗？

7. Is it necessary to integrate local overseas payment for foreign trade independent websites?

是否接入海外本地收款要根据目标用户的支付习惯，使用本地收款用户体验感会更高。

Whether to integrate local overseas payment depends on the payment habits of target users. Using local payment will provide a better user experience.

8. 为什么花了不少资金做独立站，却没有客流、没有询盘和订单

8. Why spend a lot of money on independent websites but get no traffic, inquiries, or orders?

这个问题的主要原因在推广运营上。可能是关键词不精准，没有吸引目标客户，可能是独立站或产品没有吸引受众。

The main reason for this problem lies in promotion and operation. It may be due to inaccurate keywords that fail to attract target customers, or the independent website or products not appealing to the audience.

9. 独立站品类有限制吗？什么品类适合做独立站？

9. Are there category restrictions for independent websites? What categories are suitable for independent websites?

独立站不能卖违禁品、仿牌。易耗品、海外消费者难买到的产品、垂直、细分类的产品适合做独立站。

Independent websites cannot sell prohibited items or counterfeit goods. Consumables, products difficult for overseas consumers to purchase, vertical, and niche products are suitable for independent websites.

10. 独立站建站平台选国内的还是国外好？

10. Is it better to choose domestic or foreign website building platforms for independent websites?

建议选择国内建站平台，自家兄弟好说好，不至于被人"卡脖子"。

It is recommended to choose domestic website building platforms, as it's easier to communicate with "our own brothers" and avoid being "strangled".

以上就是独立站新手入门的十问十答，码字不易，记得点赞关注！有问题，可私信小编交流~

The above are the ten questions and answers for beginners of independent websites. Writing is not easy, remember to like and follow! If you have questions, you can private message the editor to communicate~