跨境电商出海指南：国内企业如何通过4种业务模式拓展海外市场
为什么国内企业需要重视跨境电商？
Why should domestic enterprises pay attention to cross-border e-commerce?
跨境电商作为数字经济与实体产业深度融合的外贸新模式，近年来快速发展，在"买全球、卖全球"方面的潜力持续释放、优势逐渐巩固。对于拥有自主品牌的家居产品企业而言，跨境电商是开拓海外市场的理想选择。
As a new foreign trade model that deeply integrates the digital economy with physical industries, cross-border e-commerce has developed rapidly in recent years, with its potential in "buying globally and selling globally" continuously being released and its advantages gradually consolidated. For home product companies with independent brands, cross-border e-commerce is an ideal choice to explore overseas markets.
4种跨境电商出口业务模式详解
Detailed Explanation of 4 Cross-Border E-Commerce Export Business Models
1. 跨境电商零售出口(9610)
1. Cross-Border E-Commerce Retail Export (9610)
该模式针对小批量、多品名、高频次的订单，是国内中小电商卖家最常采用的模式。交易链路短、综合成本低，能有效提升通关效率。
This model targets small-batch, multi-product, high-frequency orders and is the most commonly used model by domestic small and medium-sized e-commerce sellers. It features short transaction chains and low comprehensive costs, effectively improving customs clearance efficiency.
2. 跨境电商保税出口(1210)
2. Cross-Border E-Commerce Bonded Export (1210)
适合大批量出口、需要享受税收优惠政策的企业。货物可先存储于综合保税区，再通过电商平台分拆销售。
Suitable for enterprises with large-volume exports that need to enjoy tax incentives. Goods can be stored in comprehensive bonded zones first and then sold separately through e-commerce platforms.
3. 跨境电商B2B直接出口(9710)
3. Cross-Border E-Commerce B2B Direct Export (9710)
适用于企业间大批量交易场景，境内企业通过跨境电商平台与境外企业达成交易后直接出口。
Suitable for large-volume transactions between enterprises. Domestic enterprises directly export after reaching transactions with foreign enterprises through cross-border e-commerce platforms.
4. 跨境电商海外仓出口(9810)
4. Cross-Border E-Commerce Overseas Warehouse Export (9810)
通过仓储前置缩短配送时间，适合海外市场需求旺盛的商品。海关总署自2024年12月15日起取消跨境电商出口海外仓企业备案。
Shortens delivery time through pre-positioned storage, suitable for products with strong overseas market demand. The General Administration of Customs will cancel the filing of cross-border e-commerce export overseas warehouse enterprises from December 15, 2024.
海关政策优化与品牌保护建议
Customs Policy Optimization and Brand Protection Recommendations
海关近期推出多项优化措施，包括跨关区退货监管模式等。建议企业：
The Customs has recently introduced multiple optimization measures, including cross-customs return supervision models. It is recommended that enterprises:
- 关注目的地国家的法律法规(质量标准、知识产权等)
- Pay attention to the laws and regulations of destination countries (quality standards, intellectual property rights, etc.)
- 申请知识产权海关保护备案
- Apply for customs recordal of intellectual property rights protection
- 及时了解海关政策变化
- Keep abreast of changes in customs policies
通过选择合适的跨境电商业务模式，结合海关政策优化，国内家居企业可以更高效地实现品牌出海战略。
By selecting appropriate cross-border e-commerce business models and combining them with optimized customs policies, domestic home furnishing enterprises can more efficiently achieve their brand globalization strategy.
