权威指南:柳州SEO优化与谷歌竞价推广的6步客户开发策略
在外贸业务中,我们经常遇到这样的情况:客户前一秒还在热情沟通,下一秒就突然"消失";或者收到询价后报价,然后就再无音讯。这是为什么呢?
In foreign trade business, we often encounter situations where: a customer is communicating enthusiastically one second, then suddenly "disappears" the next; or after receiving a quote request, the customer never responds again. Why does this happen?
根本原因往往在于对客户了解不足。只有深入了解客户的企业状况、经营模式和采购实力,才能在沟通中直击要害。
The root cause often lies in insufficient understanding of the customer. Only by deeply understanding the customer's business status, operation model and purchasing power can we hit the key points in communication.
6步客户开发策略 | 6-Step Customer Development Strategy
第一步:了解客户性质 | Step 1: Understand Customer Nature
通过公司官网快速获取客户基本信息:主营产品、行业、公司性质(品牌商/批发商/零售商)。
Quickly obtain basic customer information through the company website: main products, industry, company nature (brand owner/wholesaler/retailer).
第二步:查看采购量 | Step 2: Check Purchase Volume
通过海关数据了解客户真实采购量、金额和趋势,判断采购实力和心理价位。
Understand the customer's actual purchase volume, amount and trends through customs data to judge purchasing power and psychological price.
第三步:分析供应链 | Step 3: Analyze Supply Chain
了解客户供应链情况,判断开发难易程度,寻找竞争优势。
Understand the customer's supply chain situation, judge development difficulty, and find competitive advantages.
第四步:评估资信 | Step 4: Evaluate Credit
查看财务报表(利润表/资产负债表/现金流量表),规避合作风险。
Check financial statements (income statement/balance sheet/cash flow statement) to avoid cooperation risks.
第五步:获取联系方式 | Step 5: Obtain Contact Information
30秒内找到关键决策人(老板/采购/高管)的详细联系方式。
Find detailed contact information of key decision makers (boss/purchasing/executives) within 30 seconds.
第六步:邮件追踪 | Step 6: Email Tracking
实时监控邮件状态(是否发送/阅读时间/阅读次数),制定精准跟进策略。
Monitor email status in real time (whether sent/read time/read times) to develop precise follow-up strategies.
实践证明,大多数优质客户都是在多次专业跟进后才成交的。按照这6个步骤系统开发客户,你的外贸业绩必将显著提升!
Practice has proved that most high-quality customers are closed after multiple professional follow-ups. Systematically developing customers according to these 6 steps will significantly improve your foreign trade performance!
