精准SEO推广公司新昌:如何利用谷歌趋势开拓海外市场
精准SEO推广公司新昌:如何利用谷歌趋势开拓海外市场
Precision SEO Promotion Company Xinchang: How to Use Google Trends to Expand Overseas Markets
你知道谷歌趋势(Google Trends)吗?如果从事海外业务,应该对此有所耳闻。通过谷歌趋势,你可以很好地分析竞争对手、了解时下热点、开拓细分市场。
Do you know Google Trends? If you're in international business, you've probably heard of it. Through Google Trends, you can effectively analyze competitors, track current trends, and explore niche markets.
1. 查看最新热门搜索 | Check Latest Trending Searches
打开谷歌趋势网站,你可以看到左上角有一个"时下流行"版块,这里展示了每个国家当下最热门的话题。
On the Google Trends website, you'll find a "Trending Now" section in the top-left corner, displaying the hottest topics in each country.
2. 分析竞争对手 | Analyze Competitors
输入竞争对手的品牌名或产品型号,可以查看其热度趋势。以小米SU7为例,2024年3月发布会期间搜索量激增。
Enter competitors' brand names or product models to view their trend data. Take Xiaomi SU7 as an example, search volume surged during its March 2024 launch event.
3. 判断季节性产品 | Identify Seasonal Products
搜索"圣诞节礼物"可以看到明显的季节性峰值,而"墨镜"则全年都有需求波动。
Searching "Christmas gifts" shows clear seasonal peaks, while "sunglasses" has demand fluctuations throughout the year.
4. 分析细分市场 | Analyze Niche Markets
以"laptop"为例,纽约州偏好联想品牌,弗吉尼亚州更关注惠普。
For "laptop", New York shows preference for Lenovo while Virginia focuses more on HP.
5. 查找精准关键词 | Find Precise Keywords
对比"laptop"和"laptop computer",前者搜索量明显更高,说明是更精准的关键词。
Comparing "laptop" and "laptop computer", the former has significantly higher search volume, indicating it's the more precise keyword.
6. 优化Google Shopping | Optimize Google Shopping
搜索"glove"显示每年6月销量上升,商家可据此提前准备库存。
Searching "glove" reveals sales increase every June, allowing merchants to prepare inventory in advance.
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