外贸企业线上转型：Shopify推广与谷歌竞价实战指南
疫情加速外贸线上转型 | The Pandemic Accelerates Digital Transformation
2020年起，广州跨境电商从业者王强（化名）开始通过TikTok为独立站引流。他惊讶地发现，视频评论区经常出现海外用户的采购咨询，甚至收到过10万副劳保手套的大额订单。同样，义乌手工用品卖家刘春华（化名）在速卖通上也频繁接到批量采购需求。
Since 2020, cross-border e-commerce entrepreneur Wang Qiang (pseudonym) from Guangzhou has been driving traffic to his independent store through TikTok. Surprisingly, video comments often contain procurement inquiries from overseas users, including a bulk order for 100,000 pairs of work gloves. Similarly, Liu Chunhua (pseudonym), a handicraft seller from Yiwu on AliExpress, frequently receives wholesale purchase requests.
线下展会遇冷，线上渠道崛起 | Offline Exhibitions Decline, Online Channels Rise
FunPinPin市场总监黄飞调研发现，广州服装档口的外贸订单普遍下降60-80%。领动云平台数据显示，中国100万家出口企业中仅30万家入驻主流B2B平台，约70%仍依赖传统线下交易。
FunPinPin Marketing Director Huang Fei's research reveals a 60-80% decline in foreign trade orders at Guangzhou clothing stalls. According to Lingdong Cloud Platform data, only 300,000 of China's 1 million export enterprises are registered on major B2B platforms, with about 70% still relying on traditional offline transactions.
Shopify+B2B建站解决方案 | Shopify+B2B Website Solutions
2022年，Shopify推出B2B功能，支持商家同时开展B2C和B2B业务。FunPinPin针对B2B卖家开发了工厂展示、批发询盘等专属功能，SHOPLINE B2B则提供从建站到海外营销的全套服务。
In 2022, Shopify launched B2B features allowing merchants to operate both B2C and B2B businesses simultaneously. FunPinPin developed specialized functions like factory displays and wholesale inquiries for B2B sellers, while SHOPLINE B2B offers complete solutions from website building to overseas marketing.
谷歌竞价推广实战技巧 | Google Ads Practical Strategies
1. 精准关键词定位：使用"wholesale+产品名"、"bulk order"等B2B特征词
2. 着陆页优化：突出MOQ、样品政策、企业认证等核心信息
3. 再营销策略：对询盘用户进行15-30天的广告再触达
1. Precise Keyword Targeting: Use B2B characteristic terms like "wholesale + product name" and "bulk order"
2. Landing Page Optimization: Highlight core information including MOQ, sample policies, and enterprise certifications
3. Remarketing Strategy: Retarget inquiry users with ads for 15-30 days
行业趋势与数据洞察 | Industry Trends and Data Insights
艾瑞咨询预测，2021-2025年B2B跨境电商年均增速将达28%。目前海外40%+B2B企业通过线上获客，而中国该比例仍较低，存在巨大发展空间。TikTok最新推出的"get quote"功能，为外贸企业提供了新的询盘渠道。
iResearch predicts an annual growth rate of 28% for cross-border B2B e-commerce from 2021-2025. Currently, over 40% of overseas B2B enterprises acquire customers online, while China's proportion remains relatively low, indicating significant growth potential. TikTok's newly launched "get quote" feature provides foreign trade enterprises with new inquiry channels.
