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中国短剧出海进入爆发期,霸总题材成为全球通用流量密码。在FlexTV平台,爆款短剧《Found You All Along》单片收益突破2400万元人民币(约340万美元),创下行业新纪录。 The Chinese short d

短剧出海掘金:霸总题材全球爆火,单片收益达2400万

中国短剧出海进入爆发期霸总题材成为全球通用流量密码。在FlexTV平台,爆款短剧《Found You All Along》单片收益突破2400万元人民币(约340万美元),创下行业新纪录。

The Chinese short drama industry is experiencing explosive growth overseas, with "domineering CEO" stories becoming a global phenomenon. The hit drama "Found You All Along" has generated over 24 million yuan ($3.4M) in revenue per episode on FlexTV.

据行业数据显示,2024年已有超100款短剧APP试水海外市场,累计下载量达1.48亿次。预计全年出海短剧总收入将达4亿美元

Industry statistics show over 100 short drama apps have entered overseas markets in 2024, with total downloads exceeding 148 million. The annual revenue of global short dramas is projected to reach $400 million.

北美"横店"崛起:加拿大温哥华已形成短剧拍摄产业集群,多个剧组同时开工。Parkland Pictures CEO陈罗杰表示:"海外本地化制作已成主流,我们能在24小时内组建完整剧组。"

North America's "Hengdian" emerges: Vancouver, Canada has developed a production cluster for short dramas. Roger Chen, CEO of Parkland Pictures, notes: "Localized production is now mainstream. We can assemble a complete crew within 24 hours."

然而行业面临三大挑战: 1. 题材同质化严重(合同婚姻、霸总、狼人爱情) 2. 男频内容水土不服 3. 制作成本飙升(单部8-30万美元)

The industry faces three major challenges: 1. Homogenized content (contract marriage, CEO stories, werewolf romance) 2. Male-oriented dramas underperforming 3. Soaring production costs ($80k-$300k per series)

新机遇:ReelShort平台男性用户占比已提升至30%,ShortMax达到50%。业内人士认为,具备本土化剧本创作能力的团队将在下一阶段竞争中占据优势。

New opportunities: Male viewers now account for 30% on ReelShort and 50% on ShortMax. Industry experts believe teams with localized scriptwriting capabilities will gain competitive advantage.

制作人莉莉安指出:"AI视频生成技术的进步为男频短剧提供了新的生产工具。"而陈罗杰更强调:"理解当地文化的编剧人才,才是行业最稀缺的资源。"

Producer Lillian notes: "Advances in AI video generation provide new tools for male-oriented dramas." Roger Chen emphasizes: "Scriptwriters who understand local cultures are the industry's most scarce resource."

短剧出海掘金:霸总题材全球爆火,单片收益达2400万