重磅！TikTok Shop将上线"全托管保证金政策"并调整美国站佣金
全托管保证金政策即将实施
TikTok Shop 日前官宣将面向经营全托管模式的商家推出"全托管商家保证金政策"，该政策将于1月18日起正式实施。
Fully Managed Deposit Policy Coming Soon
TikTok Shop recently announced it will introduce a "Fully Managed Seller Deposit Policy" for merchants operating under the fully managed model, effective from January 18.
该政策旨在：
- 提升平台营商环境
- 促进平台和商家更好地服务消费者
- 确保商品质量和售后服务
The policy aims to:
- Improve platform business environment
- Enhance merchant and platform service quality
- Ensure product quality and after-sales service
保证金详情
全托管商家保证金是TikTok Shop跨境电商面向全托管商家收取的1000元人民币款项，用于保证商家和平台共同为消费者提供优质服务。
Deposit Details
The fully managed seller deposit is a 1000 RMB fee collected by TikTok Shop's cross-border e-commerce platform from fully managed merchants to ensure quality service.
特殊说明
对于JIT等特殊经营模式，平台可能额外收取保证金；多次违规商家可能面临更高保证金要求。
Special Notes
Special business models like JIT may require additional deposits; merchants with repeated violations may face higher deposit requirements.
美国站佣金调整
TikTok Shop美国站将分阶段提高卖家销售佣金：
- 4月1日起：2%→6%
- 7月1日起：6%→8%
US Commission Adjustment
TikTok Shop US will phase in higher seller commissions:
- April 1: 2%→6%
- July 1: 6%→8%
分类佣金差异
- 电子产品：6%
- 二手商品：5%
- 收藏品：6%
Category Commission Differences
- Electronics: 6%
- Used goods: 5%
- Collectibles: 6%
影响分析
新收费结构将：
- 提高业务成本门槛
- 减少低质量卖家
- 压缩商家利润空间
尽管如此，TikTok Shop仍是利润丰厚的平台，视频带货模式深受小众卖家青睐。
Impact Analysis
The new fee structure will:
- Increase business cost threshold
- Reduce low-quality sellers
- Compress merchant profit margins
Nevertheless, TikTok Shop remains a highly profitable platform, with video commerce being favored by niche sellers.
