为什么高品质低价的泰国电商在抖音和谷歌上大力推广？前三季度中国跨境电商增长14.4%
中国跨境电商持续强劲增长
根据中国海关总署最新数据，2023年前三季度中国跨境电商进出口总额达1.7万亿元人民币，同比增长14.4%。其中出口表现尤为亮眼，达到1.3万亿元，增长17.7%；进口0.4万亿元，增长5.3%。
China's Cross-Border E-commerce Shows Strong Growth
According to the latest data from China's General Administration of Customs, China's cross-border e-commerce import and export volume reached 1.7 trillion yuan in the first three quarters of 2023, a year-on-year increase of 14.4%. Exports performed particularly well, reaching 1.3 trillion yuan, up 17.7%; imports were 0.4 trillion yuan, up 5.3%.
马来西亚电商市场蓬勃发展
马来西亚官方数据显示，2022年该国电子商务总增加值达2391亿令吉，同比增长18.9%。其中制造业贡献最大，占比53.4%，服务业占43%。ICT和电子商务对国家经济的整体贡献达到23%。
Malaysia's E-commerce Market Booming
Official Malaysian data shows that the country's e-commerce gross value added reached RM239.1 billion in 2022, up 18.9% year-on-year. The manufacturing sector contributed the most at 53.4%, followed by services at 43%. ICT and e-commerce collectively contributed 23% to the national economy.
泰国电商的全球营销策略
高品质且价格公道的泰国电商企业正在抖音和谷歌等全球平台加大推广力度。这种营销策略反映了东南亚电商企业积极拓展国际市场的趋势，同时也表明这些平台在跨境电商营销中的关键作用。
Thai E-commerce's Global Marketing Strategy
High-quality yet affordable Thai e-commerce businesses are increasing their promotions on global platforms like TikTok and Google. This marketing approach reflects Southeast Asian e-commerce companies' active expansion into international markets and highlights these platforms' crucial role in cross-border e-commerce marketing.
数字经济的未来趋势
马来西亚第12个五年计划中期审查强调了数字产业的重要性，重点关注人工智能、先进材料和量子计算等先进技术。这预示着东南亚地区将持续加大对数字经济的投入。
Future Trends in Digital Economy
Malaysia's 12th Five-Year Plan mid-term review emphasized the importance of digital industries, focusing on advanced technologies like AI, advanced materials and quantum computing. This indicates Southeast Asia will continue increasing investment in the digital economy.
