南通专业SEO推广公司解析：为什么外贸企业必须做谷歌推广？新手入门指南
在开展外贸业务前，明确的目标定位至关重要。做好自身规划和定位将直接影响未来发展空间和成功率。
Setting clear goals is crucial before starting foreign trade business. Proper planning and positioning will directly affect future development space and success rate.
一、选择正确的产品赛道/Choosing the Right Product Track
产品品类在很大程度上决定了未来的发展高度：
Product categories largely determine the height of future development:
1. 考虑国内外市场兼容性：外贸企业不应忽视国内市场，同时要着眼全球市场。
1. Consider domestic and international market compatibility: Foreign trade companies should not ignore the domestic market while focusing on the global market.
2. 选择熟悉领域：从最熟悉的领域入手更容易获得成功。
2. Choose familiar fields: Starting from the most familiar field makes it easier to succeed.
3. 利用热门工具：从网站、电商到短视频，善用最新推广工具。
3. Utilize popular tools: From websites, e-commerce to short videos, make good use of the latest promotion tools.
4. 把握未来趋势：关注科技和工艺进步，预判市场变化。
4. Grasp future trends: Pay attention to technological and process advancements, predict market changes.
二、业务模式选择/Business Model Selection
外贸主要分为传统贸易和跨境电商两种形式：
Foreign trade is mainly divided into traditional trade and cross-border e-commerce:
传统贸易：主要面向B端客户，供应链为工厂-贸易商-零售商。
Traditional trade: Mainly for B-end customers, supply chain is factory-trader-retailer.
跨境电商：通过自有或第三方平台直接面向C端消费者。
Cross-border e-commerce: Directly to C-end consumers through own or third-party platforms.
随着竞争加剧，DTC品牌出海模式越来越受欢迎。
With increasing competition, the DTC brand going global model is becoming more popular.
三、发展路径规划/Development Path Planning
中国制造经历了从OEM到ODM再到OBM的转型升级：
Chinese manufacturing has undergone transformation from OEM to ODM to OBM:
- OEM：来料加工
- OEM: Processing with supplied materials
- ODM：自主设计制造
- ODM: Independent design and manufacturing
- OBM：自主品牌运营
- OBM: Own brand operation
南通SEO推广公司建议：外贸企业应结合自身资源选择适合的发展路径，善用谷歌等国际推广平台，实现品牌全球化。
Nantong SEO agency suggests: Foreign trade companies should choose suitable development paths based on their own resources, make good use of international promotion platforms like Google to achieve brand globalization.
