抢占俄罗斯电商蓝海市场：Ozon官方招商大会助力跨境卖家掘金
抢占俄罗斯电商蓝海市场：Ozon官方招商大会助力跨境卖家掘金
Seize the Russian E-commerce Blue Ocean: Ozon Official Investment Conference Empowers Cross-border Sellers
【核心导读】随着欧美品牌撤离俄罗斯市场，中国跨境电商迎来历史性机遇。俄罗斯电商巨头Ozon将于8月24日在厦门举办官方招商大会，为卖家提供全方位市场洞察和运营指导。
【Key Insights】With Western brands withdrawing from the Russian market, Chinese cross-border e-commerce faces a historic opportunity. Russian e-commerce giant Ozon will host an official investment conference in Xiamen on August 24, providing sellers with comprehensive market insights and operational guidance.
一、重磅招商大会：俄罗斯市场深度解析
1. Official Investment Conference: In-depth Analysis of Russian Market
2023年8月24日，"抢滩俄罗斯 领航新蓝海"Ozon官方招商运营大会将在厦门举行。Ozon大中华区总裁将亲临现场，分享：
- 俄罗斯电商市场最新趋势
- 平台最新招商政策
- 旺季运营实战策略
On August 24, 2023, the "Seize Russia, Lead the New Blue Ocean" Ozon Official Investment Conference will be held in Xiamen. The President of Ozon Greater China will be present to share:
- Latest trends in Russian e-commerce market
- Platform's newest investment policies
- Practical strategies for peak season operations
二、俄罗斯市场机遇：GMV增长71%的蓝海
2. Russian Market Opportunities: A Blue Ocean with 71% GMV Growth
市场真空带来巨大商机：自俄乌冲突以来，已有近1000家欧美企业退出俄罗斯市场，包括ASOS、Farfetch等知名电商平台，留下巨大市场空白。
Huge business opportunities from market vacuum: Since the Russia-Ukraine conflict, nearly 1,000 Western companies including ASOS and Farfetch have withdrawn from the Russian market, leaving a huge gap.
Ozon平台亮眼表现：
- 2022年活跃卖家增长2.5倍
- 2023年Q1 GMV同比增长71%
- 90%商品来自中国卖家
Ozon's outstanding performance:
- Active sellers increased by 2.5 times in 2022
- 71% YoY GMV growth in Q1 2023
- 90% of products come from Chinese sellers
三、大咖领航：三大板块深度赋能
3. Expert Guidance: Three Key Sections for Empowerment
【发现蓝海】Ozon高管团队将全面解析俄罗斯消费者画像和品类趋势，通过品牌案例帮助卖家快速入场。
【Blue Ocean Discovery】Ozon executives will analyze Russian consumer profiles and category trends, helping sellers enter the market quickly through brand cases.
【旺季出击】平台运营专家将解读下半年重大节日营销策略，分享物流解决方案，助力卖家备战旺季。
【Peak Season Strategies】Platform operation experts will interpret marketing strategies for major holidays in the second half of the year and share logistics solutions.
【大卖领航】百万级卖家将现场分享选品、测品和推广经验，手把手指导运营实战。
【Top Seller Guidance】Million-dollar sellers will share product selection, testing and promotion experiences, providing hands-on operational guidance.
【特别福利】报名参会即可获得Ozon运营干货大礼包，现场还有1V1咨询和抽奖机会！
【Special Benefits】Register to receive Ozon operation materials package, with on-site 1V1 consultation and lucky draw opportunities!
