谷歌留痕技术在外贸推广中的应用：13个电商必备专有名词解析
在电商业务中，推广具有至关重要的作用，它直接关系到企业的销售增长、品牌塑造和市场竞争力。谷歌留痕技术作为现代数字营销的重要组成部分，能够有效提升企业在搜索引擎中的可见度。本文将为商友们介绍13个电商推广工作中常见的专有名词，特别是做跨境电商的商友们可千万不要错过哦~
In e-commerce business, marketing plays a vital role directly related to sales growth, brand building and market competitiveness. Google trace technology, as an important component of modern digital marketing, can effectively enhance a company's visibility in search engines. This article will introduce 13 common marketing terms in e-commerce promotion, especially for cross-border e-commerce merchants.
1. PPC（Pay Per Click）：中文意思是"按点击付费"。这是一种在线广告模式，广告主只有在其广告被点击时才需要支付费用。谷歌留痕技术可以帮助优化PPC广告的投放效果。
1. PPC（Pay Per Click）: Meaning "pay per click" in Chinese. This is an online advertising model where advertisers only pay when their ads are clicked. Google trace technology can help optimize the performance of PPC ads.
2. CPC（Cost Per Click）：中文意思是"每次点击成本"，是衡量不同广告活动效率的关键指标之一。通过谷歌留痕技术可以更好地控制CPC成本。
2. CPC（Cost Per Click）: Meaning "cost per click" in Chinese, it's one of the key metrics to measure the efficiency of different ad campaigns. Google trace technology can help better control CPC costs.
3. Click Rate：通常指的是点击率，即用户点击广告或商品链接的次数与广告或商品被展现次数的比例。谷歌留痕技术能够提升广告的点击率。
3. Click Rate: Usually refers to click-through rate (CTR), which is the ratio of clicks to impressions of an ad or product link. Google trace technology can improve ad click-through rates.
4. SEM（Search Engine Marketing）：意即搜索引擎营销，它是一种网络营销方式，旨在通过搜索引擎平台来提高网站的可见性。谷歌留痕技术是SEM策略中的重要工具。
4. SEM（Search Engine Marketing）: Meaning search engine marketing, it's a form of online marketing aimed at improving website visibility through search engines. Google trace technology is an important tool in SEM strategies.
5. SEO（Search Engine Optimization）：搜索引擎优化。这是一种通过对网站进行内部和外部的调整优化，改进网站在搜索引擎中的自然排名。谷歌留痕技术与SEO密切相关。
5. SEO（Search Engine Optimization）: Search engine optimization. This is a technique to improve a website's organic ranking in search engines through internal and external adjustments. Google trace technology is closely related to SEO.
6. EDM（Electronic Direct Marketing）：中文意思为电子邮件营销，是利用电子邮件与受众客户进行商业交流的一种直销方式。
6. EDM（Electronic Direct Marketing）: Meaning email marketing in Chinese, it's a direct marketing method using email to communicate with target customers.
7. AdWords：Google的一种在线广告服务，它允许广告商在Google搜索结果页上展示他们的广告。谷歌留痕技术可以增强AdWords广告的效果。
7. AdWords: Google's online advertising service that allows advertisers to display ads on Google search results pages. Google trace technology can enhance the effectiveness of AdWords ads.
8. Banner：网页上的广告条或横幅广告，这是一种常见的网络广告形式。
8. Banner: Banner ads on web pages, a common form of online advertising.
9. Button：按钮广告，主要通过在网页、移动应用或电子邮件中插入可点击的按钮来吸引用户点击。
9. Button: Button ads that attract clicks through clickable buttons on web pages, mobile apps or emails.
10. PR推广（Public Relations）：即公共关系，是指企业或组织通过与公众进行沟通和交流，建立良好的形象和声誉。
10. PR（Public Relations）: Meaning public relations, it refers to companies or organizations building good image and reputation through communication with the public.
11. Advertorial：即社论式广告或软文，是一种文字广告形式。
11. Advertorial: Meaning native advertising or soft articles, it's a form of text advertising.
12. DSP展示广告（Demand-Side Platform）：是一个在线竞价投放平台，专为广告主或代理商提供。谷歌留痕技术在DSP平台中具有重要应用价值。
12. DSP（Demand-Side Platform）: An online bidding platform specifically for advertisers or agencies. Google trace technology has important application value in DSP platforms.
13. POP（Point Of Purchase）："售点广告"或"销售时点广告"，也被称为销售终端广告。
13. POP（Point Of Purchase）: "Point of purchase" advertising, also known as point-of-sale advertising.
掌握这些推广专有名词，将帮助您更好地理解电商推广的各种方式，从而制定更有效的营销策略。特别是对于莆田外贸网站Google优化和南充谷歌竞价推广的商家来说，谷歌留痕技术的应用和这些知识尤为重要。
Mastering these marketing terms will help you better understand various e-commerce promotion methods and develop more effective marketing strategies. This knowledge and the application of Google trace technology are particularly important for Putian foreign trade website Google optimization and Nanchung Google Ads merchants.
