TikTok外贸获客：护肤品工厂如何通过1941亿次播放量提升100倍询盘量
为什么外贸企业需要重视TikTok推广？
Why should foreign trade businesses focus on TikTok promotion?
在当今数字化时代，TikTok已成为外贸企业获取国际客户的重要渠道。特别是对于护肤品工厂而言，#skincare标签累计播放量已突破1941亿次，这为B2B企业提供了巨大的商业机会。
In today's digital age, TikTok has become an important channel for foreign trade companies to acquire international customers. Especially for skincare factories, the #skincare hashtag has accumulated over 194.1 billion views, providing huge business opportunities for B2B enterprises.
一、TikTok选品策略
1. TikTok Product Selection Strategy
护肤品是TikTok上的热门类目，包括面膜、眼霜、面霜等产品。相关热门标签数据：
Skincare is a popular category on TikTok, including products like masks, eye creams, and moisturizers. Relevant hashtag data:
- #skincare - 1941亿次播放
- #selfcare - 448亿次播放
- #skintok - 130亿次播放
- #factory - 118亿次播放
二、优质内容创作方向
2. High-Quality Content Creation Directions
2.1 展示生产过程细节
2.1 Show production process details
通过展示产品灌装等独特生产环节，让潜在客户了解工厂的OEM/ODM能力。
Show unique production processes like product filling to let potential customers understand the factory's OEM/ODM capabilities.
2.2 呈现完整生产线
2.2 Present complete production line
从原料检测到灌装的全流程展示，配合动感音乐，突显工厂实力。
Show the complete process from raw material testing to filling, with dynamic music to highlight factory strength.
2.3 记录工人工作场景
2.3 Record workers' daily scenes
通过打包、分拣等真实工作场景，建立客户信任。
Build customer trust by showing real work scenes like packing and sorting.
三、高效转化策略
3. Effective Conversion Strategies
3.1 电子邮件联系
3.1 Email contact
在主页开通Email功能，方便意向客户直接联系。
Enable Email function on the homepage for direct contact from potential customers.
3.2 电话沟通
3.2 Phone communication
开通Call功能，实现更直接的商务沟通。
Enable Call function for more direct business communication.
3.3 官网链接
3.3 Website link
在主页添加官网链接，展示公司详情和产品信息。
Add official website link to showcase company details and product information.
护肤品作为TikTok上的热门品类，外贸工厂需要通过差异化内容和多渠道转化方式，持续优化获客策略，才能实现询盘量的百倍增长。
As a popular category on TikTok, skincare factories need to continuously optimize customer acquisition strategies through differentiated content and multi-channel conversion methods to achieve 100x growth in inquiries.
