美容科技品牌Jmoon极萌携手Shopee进军东南亚市场 首月GMV破百万
随着"悦己消费"的崛起，家用美容仪赛道成为近年来为数不多的高增长行业。据头豹研究院预测，中国家用美容仪市场规模将从2021年的97.6亿元，增长至2026年的214.9亿元，年复合增长率将达到26.4%。
With the rise of "self-indulgent consumption", the home beauty device sector has become one of the few high-growth industries in recent years. According to LeadLeo Research Institute, China's home beauty device market size is expected to grow from 9.76 billion yuan in 2021 to 21.49 billion yuan in 2026, with a CAGR of 26.4%.
01 战略布局：Jmoon极萌选择Shopee作为出海第一站
01 Strategic Layout: Jmoon Chooses Shopee as First Stop for Global Expansion
2023年底Jmoon极萌在一番调研后，选择深度绑定东南亚领航电商平台Shopee，计划在东南亚市场探索新的增长。在日前顺利收官的Shopee3.3大促中，Jmoon极萌表现亮眼，上线一个月时间GMV即破百万元。
After thorough research in late 2023, Jmoon decided to deeply collaborate with leading Southeast Asian e-commerce platform Shopee to explore new growth opportunities in the region. During the recent Shopee 3.3 mega sale, Jmoon achieved outstanding performance, surpassing 1 million yuan GMV within just one month of launch.
关键成功因素：
- 东南亚市场与中国地理位置接近
- 消费者具有相似的美容需求
- Shopee占据东南亚48.5%市场份额
Key Success Factors:
- Geographical proximity between Southeast Asia and China
- Similar beauty needs among consumers
- Shopee holds 48.5% market share in Southeast Asia
02 产品优势：科技创新打造差异化竞争力
02 Product Advantage: Technological Innovation Creates Differentiated Competitiveness
Jmoon极萌产品负责人西蒙表示："家用美容仪以光电科技为核心的技术，如射频、超声、微电流等对肌肤状态进行改善。"其中，胶原炮Max的最大能量可达51焦，与热玛吉能量十分接近。
Jmoon product director Simon stated: "Home beauty devices utilize optoelectronic technologies like radio frequency, ultrasound, and microcurrent as core technologies to improve skin condition." The Collagen Cannon Max can deliver maximum energy of 51 joules, very close to that of professional Thermage treatments.
产品亮点：
- 采用多级射频技术，效果媲美院线级
- 增大作用导头，提高使用效率
- 创新盖章式使用方式，刺激真皮层
Product Highlights:
- Multi-level RF technology with effects comparable to professional treatments
- Enlarged treatment head for higher efficiency
- Innovative stamping application method to stimulate dermis layer
03 营销策略：大促活动实现爆发式增长
03 Marketing Strategy: Mega Sales Drive Explosive Growth
在Shopee3.3大促中，Jmoon极萌通过站外营销和KOL红人营销提前积累潜在用户，大促期间通过发放优惠券和站内广告锁定转化，实现订单爆发式增长。
During Shopee 3.3 mega sale, Jmoon accumulated potential customers in advance through off-platform marketing and KOL influencer marketing. During the sale period, they locked in conversions through coupon distribution and in-platform ads, achieving explosive order growth.
未来计划：
- 即将开拓Shopee泰国站点
- 5月在马来西亚落地首家线下实体店
- 线上线下结合全方位推广品牌
Future Plans:
- Expanding to Shopee Thailand soon
- Launching first physical store in Malaysia in May
- Omnichannel brand promotion combining online and offline
Jmoon极萌的成功出海案例表明，中国美容科技品牌通过选择合适平台、打造差异化产品和制定本地化营销策略，完全可以在东南亚市场取得突破性进展。
Jmoon's successful overseas expansion case demonstrates that Chinese beauty tech brands can achieve breakthrough progress in Southeast Asian markets by selecting appropriate platforms, creating differentiated products, and developing localized marketing strategies.
