B2B企业海外获客核心策略：谷歌竞价广告与谷歌留痕优化全指南
B2B企业如何通过谷歌竞价广告获取海外客户 | Google Ads策略指南 How B2B Companies Can Acquire Overseas Customers Through Google Ads | Strategic Guide 对于B2B企业而言，谷歌竞价广告(Google Ads)是最有效的海外获客渠道之一。 本文将详细介绍如何通过Google搜索广告快速获取高质量海外询盘，特别适合机械类产品等B2B企业。 For B2B companies, Google Ads is one of the most effective channels for acquiring overseas customers. This article details how to quickly obtain high-quality overseas inquiries through Google search ads, especially suitable for B2B companies like mechanical product manufacturers. 一、谷歌广告类型选择 | Google Ad Types Selection 搜索广告是B2B企业获取询盘的核心渠道。虽然展示广告、视频广告等也有辅助作用，但建议预算有限的企业优先投放搜索广告。 Search ads are the core channel for B2B companies to obtain inquiries. Although display ads and video ads can also help, companies with limited budgets should prioritize search ads. 二、广告账户结构优化 | Ad Account Structure Optimization 合理的账户结构包含： 1. 广告系列设置（地理位置/语言/预算/出价策略） 2. 广告组设置（关键词/广告文案） Proper account structure includes: 1. Campaign settings (location/language/budget/bidding strategy) 2. Ad group settings (keywords/ad copy) 三、前期准备工作 | Preparation Work 建议提前准备Excel表格，包含： • 广告系列名称 • 目标关键词 • 落地页URL • 广告文案 Prepare an Excel sheet in advance containing: • Campaign names • Target keywords • Landing page URLs • Ad copies 四、分步创建广告 | Step-by-Step Campaign Creation 5个关键步骤： 1. 新建广告系列 2. 选择广告类型 3. 设置投放网络 4. 选择目标国家 5. 设置预算（建议30-50元起） 5 key steps: 1. Create new campaign 2. Select ad type 3. Set display network 4. Choose target countries 5. Set budget (recommend starting with 30-50 RMB) 五、专业优化建议 | Professional Optimization Tips B2B企业应重点关注： • 使用精准长尾关键词 • 突出专业服务优势 • 持续优化广告文案 B2B companies should focus on: • Using precise long-tail keywords • Highlighting professional service advantages • Continuous ad copy optimization 六、专业服务支持 | Professional Services 需要谷歌广告代投服务？ 微信: sunseo | QQ: 81427390 10年海外推广经验，助您成功出海！ Need Google Ads management services? WeChat: sunseo | QQ: 81427390 10 years of overseas marketing experience to help you go global!