福鼎白茶借力"一带一路"战略 开拓国际市场新机遇
迪拜中国文化周成为福鼎白茶走向国际的重要平台。2023年9月23日至26日,由中国驻迪拜总领事馆等单位主办的"2023迪拜中国文化周"活动在迪拜中国城举行。福鼎白茶作为中国茶唯一代表参展,7家知名茶企联合展示这一公用品牌。
文化推广与商业洽谈双管齐下。活动期间,福鼎代表团不仅举办了"福鼎白茶诗乐茶会"等文化活动,还积极参与中阿媒体智库对话会,走访当地商会和企业,探索与阿联酋骆驼奶产业的合作可能。
"The Dubai Chinese Culture Week served as a crucial platform for Fuding White Tea's international expansion. From September 23-26, 2023, the event organized by the Chinese Consulate General in Dubai featured Fuding White Tea as the sole representative of Chinese tea, with seven leading tea companies jointly promoting this regional brand."
"Combining cultural promotion with business negotiations, the Fuding delegation not only hosted cultural events like the 'Fuding White Tea Poetry and Music Tea Party' but also participated in China-Arab media think tank dialogues, visiting local chambers of commerce to explore potential collaborations with UAE's camel milk industry."
创新产品赢得中东市场青睐。茶企将传统白茶与当地特色驼奶结合,开发出新式茶饮,获得迪拜消费者的好评。多家企业已与当地厂商达成初步合作意向。
"Innovative products combining traditional white tea with local camel milk won over Middle Eastern consumers. Several tea companies have reached preliminary cooperation agreements with local manufacturers."
国际化战略助力品牌升级。福鼎市人大常委会主任蔡梅生表示:"要借力'一带一路'东风,推动福鼎白茶国际化、年轻化、时尚化、品牌化。"今年是海关设立单独白茶税则号后的第一年,为白茶出口创造了有利条件。
"The internationalization strategy enhances brand upgrading. As Cai Meisheng, Director of Fuding Municipal People's Congress Standing Committee stated, 'We should leverage the Belt and Road Initiative to promote Fuding White Tea's internationalization, rejuvenation, fashionization, and branding.' This year marks the first year of customs establishing a separate tax code for white tea, creating favorable conditions for exports."
通过此次活动,福鼎白茶成功展示了中国茶文化的魅力,为开拓"一带一路"沿线市场奠定了坚实基础。未来,福鼎白茶将继续以文化为媒,推动中国茶产业转型升级,让世界品味东方茶韵。
Through this event, Fuding White Tea successfully showcased the charm of Chinese tea culture, laying a solid foundation for expanding into Belt and Road markets. Moving forward, Fuding White Tea will continue using culture as a medium to promote the transformation of China's tea industry, allowing the world to savor oriental tea charm.
