Facebook广告精准定位指南：三大受众类型详解与应用场景

Facebook广告精准定位指南：三大受众类型详解与应用场景

Facebook Ads Targeting Guide: The 3 Audience Types Explained with Use Cases

精准定位是提升广告效果的关键。Facebook的核心受众、自定义受众、类似受众这三大特色定位能帮助广告主精准触达目标用户，实现广告效果最大化。

Precise targeting is key to ad performance. Facebook's Core Audience, Custom Audience and Lookalike Audience - these three targeting features help advertisers precisely reach their ideal customers for maximum ad effectiveness.

一、Facebook三大受众的定义 | The 3 Facebook Audience Types Defined

1. 核心受众（Core Audience）：通过地理位置、年龄、性别、语言和兴趣等基础条件定位的目标受众。

1. Core Audience: Targets users based on basic criteria like location, age, gender, language and interests.

2. 自定义受众（Custom Audience, CA）：由与您的网站/应用有过交互的用户组成，包括网页浏览、购买等行为。建议规模1000-50000人。

2. Custom Audience (CA): Consists of users who have interacted with your website/app, including page views, purchases etc. Recommended size: 1,000-50,000.

3. 类似受众（Lookalike Audience, LAL）：基于自定义受众创建的相似用户群。相似度1-10级可选，1级最相似但覆盖较小。

3. Lookalike Audience (LAL): Users similar to your Custom Audience. Similarity levels 1-10, with 1 being most similar but smaller reach.

二、适用场景 | Use Cases

核心受众：产品初期/需要大规模覆盖时

Core Audience: For new products/large-scale reach

自定义受众：老用户再营销/创建类似受众时

Custom Audience: For remarketing/creating Lookalike Audiences

类似受众：精准优化KPI（如ROI）时

Lookalike Audience: For precise KPI optimization (e.g. ROI)

三、行业应用案例 | Industry Examples

现金贷行业：可定位金融服务、高消费人群等兴趣

Cash Loan Industry: Target financial services, high-spenders interests

RPG游戏：可定位游戏类型、动漫小说等兴趣

RPG Games: Target game genres, anime/novel interests

通过从精准到宽泛的定位策略，广告主可以更有效地分配预算，提升广告效果。

Using this precise-to-broad targeting strategy helps advertisers allocate budget more effectively and improve ad performance.