莆田鞋靴外贸出口火爆：9个月137亿元，谷歌SEO助力海外营销
中国鞋都迎来外贸爆发期 | Putian: China's Shoe Capital Sees Export Surge
福建省莆田市素有"鞋城"之称，今年前三季度鞋类出口总值达137亿元，同比增长30.5%。在全球化电商浪潮中，莆田鞋企通过专业的外贸客户开发软件和谷歌SEO优化策略，成功打开了国际市场。
Known as the "Shoe City" of China, Putian in Fujian Province has achieved 13.7 billion yuan in footwear exports in the first three quarters of this year, a year-on-year increase of 30.5%. Leveraging professional foreign trade customer acquisition tools and Google SEO strategies, Putian footwear companies have successfully expanded into global markets.
生产线满负荷运转 | Production Lines Running at Full Capacity
在莆田某鞋业有限公司的生产车间，20条生产线正全力运转，工人们正在赶制一批发往巴拿马的订单。这家以外贸为主的鞋企，其产品已销往欧美日韩等10多个国家和地区。
At a Putian footwear company's production facility, 20 production lines are operating at full capacity to fulfill an order bound for Panama. This export-oriented manufacturer has successfully distributed its products to over 10 countries and regions including Europe, America, Japan and South Korea.
外贸订单大幅增长 | Significant Increase in Export Orders
公司行政总监方志远表示："1-9月份我们接单1000多万双，产值近11.7亿元，同比去年增长150%。目前订单已排到12月份，预计全年产值将达13亿元。"
Administrative Director Fang Zhiyuan stated: "From January to September, we received orders for over 10 million pairs with output value reaching nearly 1.17 billion yuan, a 150% increase year-on-year. Current orders are scheduled through December, with annual output value expected to reach 1.3 billion yuan."
产业持续稳健发展 | Sustained Industry Growth
莆田市现有鞋企4200多家，作为传统优势产业，已连续21个月保持正增长。据海关统计，鞋靴出口占同期全市外贸出口总值的48.6%，稳居主要出口商品第一位。
Putian is home to over 4,200 footwear enterprises. As a traditional competitive industry, it has maintained positive growth for 21 consecutive months. Customs statistics show footwear exports account for 48.6% of the city's total foreign trade exports, ranking first among major export commodities.
外贸营销策略建议 | Foreign Trade Marketing Strategies
对于想要拓展海外市场的鞋企，建议：
1. 使用专业的外贸客户开发软件如Global Sources、TradeKey
2. 重视谷歌SEO优化，提升产品在海外市场的曝光率
3. 关注跨境电商平台如亚马逊、eBay的运营
For footwear companies looking to expand overseas, we recommend:
1. Utilizing professional foreign trade tools like Global Sources and TradeKey
2. Emphasizing Google SEO optimization to enhance product visibility
3. Focusing on cross-border e-commerce platforms like Amazon and eBay
