TKY SHOP女装：将非遗文化融入现代时尚 打造国际品牌新高度
从国潮崛起到文化出海，中国服饰品牌正迎来前所未有的发展机遇。成立6周年的TKY SHOP女装始终坚持"保持真实自我(Truly Keep Yourself)"的品牌理念，以"柔软的力量"为核心精神，在全国23个省份开设近170家实体店，展现出强劲的发展势头。
From the rise of national trends to cultural exports, Chinese apparel brands are facing unprecedented development opportunities. Celebrating its 6th anniversary, TKY SHOP Women's Wear adheres to the brand philosophy of "Truly Keep Yourself" with "The Power of Softness" as its core spirit, operating nearly 170 physical stores across 23 provinces in China, demonstrating strong growth momentum.
品质为本 文化为魂
TKY SHOP女装2024新春系列创新性地将非遗工艺与现代设计完美融合：
• 与宁波非遗传承人戴春苗合作，运用传统扎染工艺
• 朱雪芬老师手工绘制花卉图案
• 设计师团队耗时两个月完成工艺创新
Quality as Foundation, Culture as Soul
TKY SHOP's 2024 Spring Festival collection innovatively integrates intangible cultural heritage crafts with modern design:
• Collaboration with Ningbo intangible cultural heritage inheritor Dai Chunmiao using traditional tie-dye techniques
• Hand-painted floral patterns by Zhu Xuefen
• Two months of innovative craftsmanship by the design team
国际视野 文化传播
品牌特别邀请伦敦时尚博主文瑶演绎新春系列，通过国际化的视觉表达：
• 在伦敦街头展示非遗与现代设计的融合
• 与PRADA、VERSACE等国际品牌合作经验
• 向全球传递中国时尚态度
Global Vision, Cultural Communication
The brand specially invited London fashion blogger Wen Yao to present the Spring Festival collection through international visual expression:
• Showcasing the fusion of intangible heritage and modern design on London streets
• Collaboration experience with international brands like PRADA and VERSACE
• Conveying Chinese fashion attitudes to the world
品牌未来发展战略：
1. 深化非遗工艺与现代设计的融合创新
2. 拓展国际市场，提升品牌全球影响力
3. 通过跨界合作强化品牌文化属性
4. 持续优化线上线下全渠道体验
Brand Future Development Strategy:
1. Deepen the innovative integration of intangible cultural heritage crafts and modern design
2. Expand international markets and enhance global brand influence
3. Strengthen brand cultural attributes through cross-border collaborations
4. Continuously optimize omnichannel experiences both online and offline
TKY SHOP女装通过"文化+品质"双轮驱动，正在书写中国时尚品牌国际化的新篇章。其成功经验表明：只有根植于传统文化，同时拥抱现代设计语言，才能打造出真正具有国际竞争力的中国时尚品牌。
Driven by the dual engines of "culture + quality", TKY SHOP Women's Wear is writing a new chapter in the internationalization of Chinese fashion brands. Their success demonstrates that only by being rooted in traditional culture while embracing modern design language can truly internationally competitive Chinese fashion brands be created.
