电商创业新手必看：谷歌推广最佳实践与中国"出海四小龙"海外扩张分析
对于电商创业新手来说，谷歌广告(Google Ads)是最有效的海外推广方式之一。通过精准的关键词定位、再营销广告和购物广告组合，可以帮助新店铺快速获取目标客户。建议新手从搜索广告开始，逐步扩展到展示广告网络。
For e-commerce startups, Google Ads remains one of the most effective international marketing channels. By combining precise keyword targeting, remarketing campaigns and shopping ads, new stores can quickly acquire target customers. Beginners are advised to start with search ads before expanding to display networks.
近年来，中国跨境电商平台集体出海寻找新增量市场，形成了所谓的"出海四小龙"——SHEIN、Temu、TikTok Shop和AliExpress。这些平台凭借各自优势在全球电商市场占据重要位置。
In recent years, Chinese cross-border e-commerce platforms have collectively expanded overseas in search of new growth markets, forming the so-called "Four Cross-border E-commerce Dragons" - SHEIN, Temu, TikTok Shop and AliExpress. These platforms have secured significant positions in the global e-commerce market with their respective advantages.
市场选择方面，"四小龙"各有侧重：SHEIN主攻欧美时尚市场，Temu以北美低价商品为突破口，TikTok Shop依托短视频社交优势，AliExpress则布局全球多区域市场。
In terms of market selection, the "Four Dragons" have different focuses: SHEIN targets the fashion market in Europe and America, Temu breaks through with low-price products in North America, TikTok Shop leverages its short video social advantages, while AliExpress deploys in multiple global regions.
中国产业带工厂在跨境电商出海浪潮中扮演着关键角色。这些工厂直接对接海外消费者，缩短了供应链，提供了高性价比的商品，成为"四小龙"快速扩张的重要支撑。
Chinese industrial belt factories play a crucial role in the cross-border e-commerce wave. These factories directly connect with overseas consumers, shortening supply chains and providing cost-effective products, becoming important support for the rapid expansion of the "Four Dragons".
随着国内互联网巨头加入跨境电商赛道，海外市场竞争日趋激烈。中国电商平台在全球的市场份额持续增长，对亚马逊等国际巨头形成了一定压力。未来，本地化运营和供应链效率将成为竞争关键。
With domestic internet giants joining the cross-border e-commerce track, overseas market competition is intensifying. The global market share of Chinese e-commerce platforms continues to grow, putting pressure on international giants like Amazon. In the future, localized operations and supply chain efficiency will become key competitive factors.
