高效Google Ads推广与SEO站外推广实战指南
对于网站SEO站外推广，通常主要有两种情况：获取网站排名和获取网站流量。
For off-page SEO promotion, there are generally two main scenarios: improving website ranking and increasing website traffic.
一、获取网站排名 | Improving Website Ranking
SEO在站外获取网站排名的途径，主要是依托外链建设：
The primary method for off-page SEO ranking improvement is through link building:
- 内容营销 - 利用优质原创内容促使转发
- Content Marketing - Leveraging high-quality original content to encourage sharing
- 行业投稿 - 向权威站点投稿获取相关外链
- Industry Contributions - Submitting articles to authoritative sites for relevant backlinks
- 软文发布 - 付费在新闻源站点投放文章
- Sponsored Content - Paid article placements on news source sites
- 制作链接诱饵 - 创建SEO教程/工具/行业报告等资源
- Link Bait Creation - Developing valuable resources like SEO guides/tools/industry reports
- 友情链接交换 - 注意交换站点的权重和排名情况
- Reciprocal Linking - Pay attention to the authority and ranking of exchange sites
二、获取网站流量 | Increasing Website Traffic
- 社交网络 - 利用新媒体平台进行品牌传播
- Social Networks - Leveraging new media platforms for brand promotion
- 电子邮件营销 - 精准收集目标客户邮件地址
- Email Marketing - Precisely collecting target customer email addresses
- 问答推广 - 在知乎/百度知道等高流量平台推广
- Q&A Promotion - Promoting on high-traffic platforms like Zhihu/Baidu Knows
- 付费推广 - 包括SEM/网站联盟/DSP/KOL转发等
- Paid Promotion - Including SEM/website alliances/DSP/KOL forwarding, etc.
特别注意：付费推广落地页的设计对转化率至关重要！
Special Note: The design of paid promotion landing pages is crucial for conversion rates!
