如何高效开展Google Ads推广及跨境电商开店全指南
如何高效开展Google Ads推广及跨境电商开店全指南
Complete Guide to Google Ads Promotion and Cross-border E-commerce Store Setup
一、Google Ads推广申请指南
1. How to Apply for Google Ads Promotion
要申请谷歌竞价推广(Google Ads)，您需要：访问ads.google.com注册账户，完成企业资质验证，并设置支付方式。新用户可获得$500广告赠金的优惠。
To apply for Google Ads, you need to: register an account at ads.google.com, complete business verification, and set up payment methods. New users can get $500 in ad credits.
二、电商平台基础开店条件
2. Basic Requirements for E-commerce Platforms
- 实名认证：需年满18周岁（淘宝等平台）
- Real-name verification: Must be 18+ years old (Taobao, etc.)
- 经营资质：营业执照、税务登记证
- Business qualifications: Business license, tax registration
- 合规店铺名称
- Compliant store name
三、跨境电商特殊要求
3. Special Requirements for Cross-border E-commerce
| 要求 | Requirement | 说明 | Description |
|---|---|---|---|
| 注册资本 | Registered capital | ≥5万元人民币 | ≥50,000 RMB |
| 海外仓储 | Overseas warehouse | 必须配备 | Mandatory |
| 品牌授权 | Brand authorization | 正品证明 | Genuine product certification |
四、成功关键要素
4. Key Success Factors
- 外语能力（至少英语）
- Foreign language skills (at least English)
- 国际支付解决方案
- International payment solutions
- 全球物流网络
- Global logistics network
- 本地化营销策略
- Localized marketing strategies
提示：跨境电商平均需要3-6个月建立稳定运营，建议前期投入$5000-$10000作为启动资金。
Tip: Cross-border e-commerce typically takes 3-6 months to stabilize, with recommended initial investment of $5000-$10000.
