跨境电商出口模式及主流平台全解析 - 吉林谷歌竞价推广专业指南
跨境电商出口作为外贸新业态，主要分为以下三种核心模式：
1. B2B模式 (Business-to-Business)
指企业与企业之间的电子商务交易模式，终端客户为商业实体（如批发商、零售商）。
B2B model refers to business transactions between companies, with end customers being commercial entities (e.g. wholesalers, retailers).
2. B2C模式 (Business-to-Consumer)
企业直接面向终端消费者销售产品和服务的电商模式。
E-commerce model where businesses sell directly to end consumers.
3. DTC模式 (Direct-to-Consumer)
企业通过自建站直接触达消费者的新型零售模式。
New retail model where brands sell directly to consumers through owned channels.
主流跨境电商平台分类
Main Cross-border E-commerce Platforms
B2B主要平台：
• 阿里巴巴国际站(Alibaba.com)
• 中国制造网(Made-in-China.com)
• 环球资源(Global Sources)
Main B2B platforms: Alibaba.com, Made-in-China.com, Global Sources
B2C主要平台：
• 亚马逊(Amazon)
• 易贝(eBay)
• 速卖通(AliExpress)
Main B2C platforms: Amazon, eBay, AliExpress
吉林谷歌竞价推广专业提示：
选择平台时需考虑产品特性、目标市场和运营成本等因素，建议通过Google Ads精准定位海外采购商。
Jilin Google Ads pro tip: Consider product features, target market and operational costs when choosing platforms, use Google Ads to precisely target overseas buyers.
注：具体规则请以各平台官网最新政策为准。
Note: Please refer to the latest policies on official platforms.
