外贸企业必看：Google SEO优化与竞价推广完全指南

外贸企业必看：Google SEO优化与竞价推广完全指南

Complete Guide to Google SEO Optimization and PPC Advertising for Foreign Trade Enterprises

外贸企业想要提升订单量，必须解决两大核心问题：客户拓展与精准筛选。作为全球最大的搜索引擎，Google每天通过数百万蜘蛛爬虫抓取网络信息，并运用独特算法对网站进行评分排名。

For foreign trade enterprises to increase orders, two core issues must be addressed: customer acquisition and precise targeting. As the world's largest search engine, Google uses millions of web crawlers daily to index internet content and ranks websites through unique algorithms.

01 关键词战略 | 01 Keyword Strategy

选择合适的关键词是外贸网站优化的第一步。需要基于行业特性、网站现状和竞争对手分析，挖掘高相关性低竞争或高搜索量新兴的关键词组合。

Selecting proper keywords is the first step in foreign trade website optimization. Based on industry characteristics, website status and competitor analysis, we should identify high-relevance low-competition or high-search-volume emerging keyword combinations.

02 外链建设 | 02 Backlink Building

Google特别重视高质量外链，尤其是来自权威网站的链接。全站式外链传递的权重最高，但前提是链接网站的权威性要高于你的网站。

Google particularly values high-quality backlinks, especially from authoritative websites. Site-wide links transfer the most authority, but only when the linking site has higher domain authority.

03 站内优化 | 03 On-Page Optimization

搜索引擎既重视经过时间验证的内容质量，又要求内容保持时效性。需要平衡这两方面，针对不断变化的搜索需求进行优化。

Search engines value both time-tested content quality and content freshness. We need to balance these aspects and optimize for evolving search demands.

04 社交媒体整合 | 04 Social Media Integration

在Facebook、LinkedIn等平台建立品牌影响力，可以显著提升网站在Google中的表现。搜索引擎会评估社交媒体对品牌的认可度。

Building brand presence on platforms like Facebook and LinkedIn can significantly improve website performance on Google. Search engines evaluate social media endorsement of brands.

专业提示：结合Google SEO优化和Google Ads竞价推广，可以最大化外贸网站的曝光和转化效果。

Pro Tip: Combining Google SEO with Google Ads creates maximum exposure and conversion for foreign trade websites.