SEM与SEO的关系与区别：跨境电商推广必知
什么是搜索营销？
搜索营销（Search marketing）是指通过出现在搜索引擎结果页面（SERP）来提升品牌关注的策略。其核心目标是：
- 提升搜索排名
- 增加搜索可见度
- 为网站带来更多流量
What is Search Marketing?
Search marketing refers to strategies that help brands gain attention by appearing on search engine results pages (SERPs). Its core objectives are:
- Improving search rankings
- Increasing search visibility
- Driving more traffic to websites
SEM与SEO的核心区别
1. SEO（搜索引擎优化）：专注于通过优化网站获取自然搜索流量
2. SEM（搜索引擎营销）：同时利用自然搜索和付费搜索获取流量
Key Differences Between SEM and SEO
1. SEO (Search Engine Optimization): Focuses on obtaining organic search traffic through website optimization
2. SEM (Search Engine Marketing): Utilizes both organic and paid search to acquire traffic
搜索结果的两大类别
Google搜索结果主要分为：
- 付费搜索结果（PPC） - 按点击付费的广告位
- 自然搜索结果（SEO） - 通过优化获得的免费排名
Two Main Categories of Search Results
Google search results are mainly divided into:
- Paid search results (PPC) - Advertising positions paid per click
- Organic search results (SEO) - Free rankings obtained through optimization
行业惯例说明
虽然从技术上讲SEM包含SEO和PPC，但行业通常将：
- SEO = 免费自然流量
- SEM = 付费广告流量
这种约定俗成的说法在跨境电商领域被广泛采用。
Industry Convention Explanation
Although technically SEM includes both SEO and PPC, the industry generally considers:
- SEO = Free organic traffic
- SEM = Paid advertising traffic
This conventional terminology is widely adopted in cross-border e-commerce.
