如何写好谷歌竞价推广目标？广交会展现中国外贸新动能
在当今数字化营销时代，制定精准的谷歌竞价推广目标是企业获取海外客户的关键一步。一个优秀的推广目标应该包含：明确的目标受众定位、可衡量的转化指标、具有吸引力的价值主张，以及清晰的行动号召。
In today's digital marketing era, setting precise Google Ads objectives is crucial for businesses to acquire overseas clients. An excellent advertising objective should include: clear target audience positioning, measurable conversion metrics, compelling value propositions, and clear calls to action.
第134届广交会正在如火如荼举行，中国外贸的"韧实力"展现出更加耀眼的光芒。商务部新闻发言人束珏婷表示："本届广交会人气足、成交活跃，境外采购商到会数量和质量均有较大幅度提升。"
The 134th Canton Fair is in full swing, showcasing the remarkable resilience of China's foreign trade. Shu Jueting, spokesperson for the Ministry of Commerce, stated: "This session of the Canton Fair has seen vibrant participation and active transactions, with significant improvements in both the quantity and quality of overseas buyers."
外贸新动能加速形成，中国制造不断向产业链供应链中高端攀升。德艺文化创意集团副总裁欧阳军表示："与往届相比，本届广交会来自俄罗斯、荷兰、波兰、德国的客户更多了。采购商认为中国的产品进步很大！"
New momentum in foreign trade is rapidly developing as Chinese manufacturing continues to move up the value chain. Ouyang Jun, vice president of Deyi Cultural and Creative Group, said: "Compared to previous sessions, this Canton Fair has attracted more clients from Russia, the Netherlands, Poland, and Germany. Buyers recognize significant improvements in Chinese products!"
技术创新驱动绿色发展，越来越多的中国外贸企业正在摆脱对传统增长路径的依赖。杭州庄诚进出口有限公司展示的植物生长灯、种植盒等"小而美"的新产品，受到了欧洲、日韩等采购商的青睐。
Technological innovation drives green development, with an increasing number of Chinese foreign trade enterprises breaking away from traditional growth models. Hangzhou Zhuangcheng Import & Export Co., Ltd. showcased innovative "small but beautiful" products like plant growth lights and planting boxes, which were well received by buyers from Europe, Japan, and South Korea.
截至10月27日，共有215个国家和地区的15.72万名境外采购商到会，比上届同期增长53.6%。其中，"一带一路"共建国家采购商超10万人，占64%，比上届同期增长69.9%。
As of October 27, the fair had attracted 157,200 overseas buyers from 215 countries and regions, a 53.6% increase compared to the same period last session. Among them, buyers from Belt and Road countries exceeded 100,000, accounting for 64% and representing a 69.9% year-on-year growth.
广交会见证了中国制造的"自信出海"。企业在线上平台上传的新产品、绿色低碳产品、自主知识产权和智能产品约69万件，占二期展品总量六成。绿色智造为企业赢得了更广阔的海外市场。
The Canton Fair witnesses the "confident global expansion" of Chinese manufacturing. Enterprises have uploaded approximately 690,000 new products, green and low-carbon products, independently developed intellectual property products, and smart products to the online platform, accounting for 60% of the total exhibits in the second phase. Green intelligent manufacturing has won broader overseas markets for enterprises.
