2024年二季度全球智能摄像头市场增长11.8%：中国厂商出海战略解析

2024年二季度全球智能摄像头市场增长11.8%：中国厂商出海战略解析

Global Smart Camera Market Grows 11.8% in Q2 2024: Analysis of Chinese Brands' Overseas Expansion

最新市场数据显示，根据国际数据公司（IDC）发布的《全球智能家居设备市场季度跟踪报告》，2024年第二季度全球智能摄像头出货量达3168万台，同比增长11.8%。2024年上半年总出货量6321万台，维持11%的稳健增长。

Latest market data from IDC's Global Smart Home Device Tracker shows global smart camera shipments reached 31.68 million units in Q2 2024, up 11.8% YoY. H1 2024 total shipments hit 63.21 million units with steady 11% growth.

中国市场表现：尽管有"618"促销加持，2024年上半年中国消费级摄像头出货量2288.6万台，同比仅增6.3%，低于全球水平。Q2出货1150.7万台（+3.9%），其中室外摄像头增速（374.9万台）超越室内产品（775.8万台）。

Chinese market performance: Despite "618" promotions, China's consumer camera shipments reached 22.886 million units in H1 (+6.3% YoY). Q2 shipments were 11.507 million units (+3.9%), with outdoor cameras (3.749 million) growing faster than indoor models (7.758 million).

四大核心趋势 | 4 Key Trends

1. 白牌厂商崛起
新型电商渠道降低市场门槛，尾部品牌通过直播/补贴抢占四六级市场，Q2份额同比提升。
1. Rise of white-label brands
New e-commerce channels lower barriers, with long-tail brands gaining share in lower-tier markets via livestreaming/subsidies.

2. 像素升级战
室内摄像头加速向500万像素升级，室外产品仍以300万像素为主流。
2. Pixel war
Indoor cameras rapidly upgrading to 5MP, while outdoor models maintain 3MP as mainstream.

3. 多摄像头设计
尽管均价下降至205元（-4.8% YoY），双目/多目产品占比已达30%。
3. Multi-camera designs
Despite ASP dropping to ¥205 (-4.8% YoY), dual/multi-camera products now account for 30% share.

4. AI场景深化
婴幼儿看护（哭声识别）、独居老人监护、宠物看护等细分场景推动产品创新。
4. AI scenario specialization
Baby monitoring (cry detection), elderly care, and pet watching drive product innovation.

中国厂商出海表现：在亚太、中东、拉美等新兴市场凭借性价比优势快速扩张，但在欧美市场需平衡功能创新与数据安全合规要求。

Chinese brands' global expansion: Gaining share in emerging markets (APAC, MEA, LATAM) with cost-performance advantages, while facing innovation-compliance balance challenges in EU/US markets.