Google推广助力跨境电商:亚马逊与拼多多合作新机遇
最新动态: 11月25日,亚马逊海外购官方确认将在拼多多平台开设"限时快闪店",预计12月底正式上线。这一合作将为跨境电商市场带来新的活力,Google推广专家建议商家应密切关注此次合作带来的流量红利。
Latest Update: On November 25th, Amazon Global Store officially confirmed it will open a "pop-up store" on Pinduoduo platform, expected to launch in late December. This cooperation will bring new vitality to cross-border e-commerce, with Google Ads experts recommending merchants to closely monitor the traffic dividends from this partnership.
市场背景: 今年7月,亚马逊中国已停止为第三方卖家提供服务,而拼多多跨境电商平台的上线为个体工商户提供了新的销售渠道。Google推广数据显示,跨境电商搜索量同比增长35%。
Market Background: In July, Amazon China stopped serving third-party sellers, while Pinduoduo's cross-border platform provides new sales channels. Google Ads data shows cross-border e-commerce searches increased 35% YoY.
拼多多海外版注册指南 | Pinduoduo Overseas Registration Guide
注册资格: 个体工商户可以注册拼多多海外版,Google推广专家建议提前准备好英文资料以便后续海外营销。
Registration Eligibility: Individual businesses can register, with Google Ads experts recommending preparing English materials in advance for overseas marketing.
注册流程:
Registration Process:
- 进入注册页面,上传营业执照和身份证 | Enter registration page, upload business license and ID
- 信息自动识别,Google推广建议仔细核对 | Automatic recognition, Google Ads recommends careful verification
- 扫码完成验证,录制视频 | Scan QR code, record video
店铺注册材料准备 | Store Registration Materials
- 英文店铺名(Google推广关键词优化)| English store name (Google Ads keyword optimization)
- 300×300像素logo | 300×300 pixels logo
- 产品图片和价格(Google推广建议高清图)| Product images and prices (HD recommended)
专家建议: 滁州Google推广团队分析指出,新平台上线初期流量红利显著,建议商家结合SEO优化和Google竞价推广策略,双管齐下开拓海外市场。
Expert Advice: Chuzhou Google Ads team notes significant early traffic benefits, recommending combining SEO with Google bidding strategies for overseas expansion.
温馨提示: 提交后无法修改,Google推广专员建议先做好关键词调研 | Note: No modifications after submission, Google Ads specialists recommend keyword research first.
