手工艺品跨境电商平台推荐：专业平台VS独立站哪个更适合？
手工艺品跨境电商因其制作工艺复杂和高附加价值的特点，在综合类电商平台上面临着激烈的价格竞争。选择专业的电商平台或独立站，往往能获得更好的销售表现。本文将为您介绍海外知名的手工艺品电商平台，并分析独立站的优势。
Handicraft cross-border e-commerce faces fierce price competition on comprehensive platforms due to its complex production process and high added value. Choosing professional platforms or independent sites often yields better sales performance. This article will introduce well-known overseas handicraft platforms and analyze the advantages of independent sites.
专业手工艺品电商平台推荐 | Recommended Professional Handicraft Platforms
1. Etsy - 全球最知名的手工艺品平台，2021年交易额达122亿美元。女性用户占比75%，但佣金已从5%涨至6.5%。
1. Etsy - The world's most famous handicraft platform with $12.2 billion GMV in 2021. 75% female users, but commission increased from 5% to 6.5%.
2. Zibbet - 专注于原创手工艺品，月费仅6美元，竞争较小，中国卖家较少。
2. Zibbet - Focuses on original handicrafts with only $6 monthly fee. Less competition and fewer Chinese sellers.
3. SpoonFlower - 专注于织物、壁纸等细分品类，用户精准度高。
3. SpoonFlower - Specializes in fabrics, wallpapers and other niche categories with highly targeted users.
4. Amazon Handmade - 亚马逊旗下手工平台，要求团队少于20人，佣金约15%。
4. Amazon Handmade - Amazon's handicraft platform requiring teams under 20 people, with about 15% commission.
温馨提示：手工艺品需注重原创保护，建议申请版权。
Reminder: Handicrafts need original protection, copyright registration is recommended.
独立站的优势 | Advantages of Independent Sites
相比平台，独立站具有以下优势：
Compared with platforms, independent sites have these advantages:
- 定价自由，可获得更高利润 | Flexible pricing for higher profits
- 利于品牌建设 | Better for brand building
- 无需支付平台佣金 | No platform commissions
- 客户数据自主掌控 | Full control of customer data
Ueeshop独立站解决方案可帮助卖家快速搭建品牌官网，并整合营销、支付等全链条服务。
Ueeshop's independent site solution helps sellers quickly build brand websites with integrated marketing, payment and other services.
结论：对于注重品牌和利润的手工艺品卖家，独立站是比平台更好的选择。
Conclusion: For handicraft sellers focusing on brand and profits, independent sites are better than platforms.
