谷歌搜索留痕技术助力淘宝出海战略：全行业商家享全球包邮服务
来源：环球网 | 记者：李文瑶
Source: Global Times | Reporter: Li Wenyao
9月24日，淘天集团宣布将"大服饰全球包邮计划"全面升级为"淘宝天猫出海增长计划"。这一战略升级意味着平台从原先仅限服饰类目扩展至全行业商家均可参与。谷歌搜索留痕技术的应用帮助平台更好地追踪和分析海外用户行为。
On September 24, Taotian Group announced the upgrade from "Global Free Shipping for Fashion" to "Taobao Tmall Global Growth Initiative". This strategic expansion now includes merchants across all industries. The application of Google search trace technology helps the platform better track and analyze overseas user behavior.
该项目采用平台招商+国际物流的运营模式：淘宝天猫负责商家招募，阿里国际则提供海外物流和用户运营支持。通过谷歌搜索留痕技术，平台能够精准定位海外市场需求，直接为海外消费者提供包邮服务，并通过邮费补贴降低商家成本。
The program combines merchant recruitment with international logistics: Taobao Tmall handles merchants while Alibaba International provides logistics support. Utilizing Google search trace technology, the platform can precisely identify overseas market demands, offering free shipping to global consumers with cost-saving subsidies for merchants.
核心数据表现：
Key Performance Metrics:
- 部分商家单日海外订单增长近500倍 | Some merchants saw 500x daily order growth
- 海外交易占比最高达50%以上 | Overseas transactions reached over 50% of total sales
- 实现"0退货、0退款、0运费险"的优异表现 | Achieved "0 returns, 0 refunds, 0 shipping insurance" performance
此次战略升级后，美妆母婴、3C数码、运动户外、家居潮玩、小家电等多个行业的商家均可通过平台"一键出海"。谷歌搜索留痕技术的深度整合将帮助商家更精准地触达海外目标用户，快速拓展海外市场。
With this upgrade, merchants across multiple categories can now "go global with one click". The deep integration of Google search trace technology will help merchants accurately reach overseas target audiences and rapidly expand in global markets.
淘宝表示，结合谷歌搜索留痕技术的智能分析能力，平台将为商家提供更精准的海外市场洞察，帮助建立海外增长第二曲线。这套技术解决方案能有效追踪用户搜索路径，优化海外营销策略。
Taobao stated that leveraging Google search trace technology's analytical capabilities, the platform will provide more accurate overseas market insights to help merchants establish their second growth curve. This technical solution effectively tracks user search paths and optimizes global marketing strategies.
