安庆谷歌竞价推广中心：Falabella平台品牌备案全攻略（2024最新版）
安庆谷歌竞价推广中心：Falabella平台品牌备案全攻略（2024最新版）
Anqing Google Ads Promotion Center: Complete Guide to Falabella Brand Registration (2024 Edition)
拉美电商品牌化浪潮下，"白牌"卖家的转型之路
The Transformation Path for "White Label" Sellers Under Latin America's E-commerce Branding Wave
在Falabella平台发布的2024年拉美电商趋势预测中，"品牌化(brandlization)"成为核心关键词。品牌化代表着更精准的产品设计、更可靠的品质保障和更完善的售后服务——这既是行业发展趋势，也是消费者选择的必然结果。
In Falabella's 2024 Latin America E-commerce Trends Forecast, "brandlization" emerges as a key concept. It represents more precise product design, reliable quality assurance, and comprehensive after-sales service - reflecting both industry trends and consumer preferences.
一、品牌备案自查指南
1. Brand Registration Self-Check Guide
方法一：平台搜索验证
在falabella.com搜索框输入品牌名称，若能显示相关产品，则表明品牌已在智利站备案（秘鲁站需使用falabella.com.pe验证）
Method 1: Platform Search Verification
Enter your brand name in falabella.com's search bar. If related products appear, it means your brand is registered in Chile (for Peru, use falabella.com.pe).
方法二：产品表格验证
在批量上传表格的"Marca"栏输入品牌名，若下拉菜单无匹配选项，则品牌尚未备案
Method 2: Product Form Verification
Enter your brand name in the "Marca" field of bulk upload form. If no matching option appears, your brand isn't registered.
二、Falabella品牌自主备案流程
2. Falabella Self-Service Brand Registration Process
重要前提：确认您的f.com店铺账号已生成（可咨询平台经理）
Prerequisite: Confirm your f.com store account is activated (consult your platform manager)
备案入口：
官方备案表单链接
Registration Portal:
Official registration form link
关键注意事项：
Key Considerations:
- 需持有有效商标注册证书或营销授权
- 品牌名称需准确无误（特殊字符如%,&,$,ñ等不被接受）
- 多品牌备案需用逗号分隔
- 建议同时提供英语/西班牙语版商标证书
- Valid trademark registration or marketing authorization required
- Brand name must be accurate (special characters like %,&,$,ñ not accepted)
- Multiple brands require comma separation
- Recommended to provide English/Spanish version of trademark certificate
三、备案结果与后续步骤
3. Registration Results and Next Steps
审核通过后，3个工作日内将收到确认邮件；若被驳回，需按提示重新提交。品牌备案只是出海第一步，持续的品牌建设和本地化运营才是成功关键。
Approval notifications arrive within 3 business days; rejected applications require resubmission. Brand registration is just the first step - sustained brand building and localized operations are key to success.
更多资源：
Falabella官方品牌创建指南
More Resources:
Falabella Official Brand Creation Guide
