如何选择最佳分页策略？数字翻页、点击加载与无限滚动对SEO的影响分析
近期谷歌取消了无限滚动功能，这一点想必很多站长早已发现。谷歌于2022年12月在桌面端推出了无限滚动这种翻页模式，这种模式在2022年10月到2024年7月期间维持了1年8个月。
Recently Google removed the infinite scroll feature, which many webmasters have already noticed. Google introduced infinite scrolling on desktop in December 2022, and this feature lasted for 1 year and 8 months from October 2022 to July 2024.
我认为这也是Google为了优化用户体验，让用户减少点击次数。然而，这种模式下用户很容易迷失方向，不停地滚动，也没有页面之分。目前，PC端已经回归到分页模式，移动端则采用点击加载的翻页模式。
I believe this was Google's attempt to optimize user experience by reducing clicks. However, this mode makes users easily lose track as they keep scrolling without clear page divisions. Currently, desktop has reverted to pagination while mobile uses the "Load More" approach.
三种翻页设计对比 | Comparison of Three Pagination Designs
1. 数字翻页(Pagination)：数字翻页是最传统的翻页模式，用户需要点击才能显示下一页结果，用户友好度相对来说比较差，每个页面显示等数量不同结果。
1. Pagination: The most traditional pagination method requiring user clicks to view next page results. It's less user-friendly as each page shows different amounts of content.
2. 点击加载(Load More)：通过点击来加载更多内容，它的优点同样是所有内容都呈现在一个内容上，不过同样需要用户点击。
2. Load More: Loads more content with a click while keeping all content on one page, still requiring user interaction.
3. 无限滚动(Infinite Scroll)：无需点击，只需滚动鼠标滚轮即可加载内容，对用户最友好的模式，几乎所有社交媒体平台都使用这种设计。
3. Infinite Scroll: The most user-friendly method requiring no clicks, just scrolling. Used by nearly all social media platforms.
SEO友好度分析 | SEO Friendliness Analysis
从SEO友好程度来看，数字翻页最佳，每个页面都有独一无二的URL。无限滚动和点击加载虽然用户体验更好，但谷歌抓取会存在一些问题。
For SEO, pagination works best with unique URLs for each page. While infinite scroll and load more offer better UX, they create crawling challenges for Google.
谷歌官方建议 | Google's Official Recommendations
Google官方建议：在无限翻页时使用链接参数（如"?page=4"）给每个翻页一个独一无二的URL。当产品和内容很多时，建议使用数字分页。
Google's official recommendation: Use URL parameters (like "?page=4") for infinite scroll pages. For large content sites, traditional pagination is recommended.
收录问题解决方案 | Indexing Solutions
新手可能担心分页收录问题。实际上，Google可以抓取分页内容，但只有第一页通常参与排名。只要具体内容能被收录，无需过度担忧分页收录。
Beginners may worry about pagination indexing. In reality, Google can crawl paginated content, though usually only the first page ranks. As long as individual content gets indexed, pagination indexing isn't a major concern.
最佳实践建议：对于内容型网站，建议采用数字分页+规范标签的组合；对于社交媒体类网站，可采用无限滚动+URL参数的方式。
Best practice recommendation: For content websites, use numbered pagination with canonical tags; for social media sites, consider infinite scroll with URL parameters.
