超牛的独立站优秀案例：南极电商跨境电商Fommos为何失利？
南极电商跨境电商项目面临停滞，公司近期公开表示将减少对Fommos的投入。这一决定基于对项目长期回报的评估，以及当前经济环境下保守的财务策略。
Nanji E-commerce's cross-border project faces stagnation, as the company recently announced it will reduce investment in Fommos. This decision is based on an evaluation of the project's long-term returns and a conservative financial strategy in the current economic environment.
根据2022年半年报显示，南极电商的外销收入仅1.4万元，占比几乎可以忽略不计。这表明其跨境电商尝试收效甚微。
According to the 2022 semi-annual report, Nanji E-commerce's foreign sales revenue was only 14,000 yuan, accounting for almost negligible proportion. This indicates its cross-border e-commerce attempt has achieved little effect.
独立站流量持续下滑
Independent Website Traffic Continues to Decline
Fommos于2021年10月上线，定位为跨境B2C快时尚平台，对标SHEIN。然而最新数据显示，其月均流量已不足5000，相比内测时期的8000有明显下滑。
Fommos launched in October 2021, positioned as a cross-border B2C fast fashion platform benchmarking SHEIN. However, the latest data shows its monthly average traffic has dropped below 5,000, a significant decline from 8,000 during the beta testing period.
Alexa排名显示，Fommos的月平均排名从2178931下滑至2392323，表明经过一年运营后，网站流量不升反降。
Alexa rankings show Fommos's monthly average ranking dropped from 2,178,931 to 2,392,323, indicating that after one year of operation, website traffic has declined instead of increasing.
人才招聘疑似暂停
Talent Recruitment Appears Suspended
2021年南极电商为跨境业务增加了2300万元投入，组建专业团队。但2022年5月起，公司表示跨境项目进展不如预期，目前相关招聘信息已难寻踪迹。
In 2021, Nanji E-commerce increased investment in cross-border business by 23 million yuan to build a professional team. But since May 2022, the company stated the cross-border project's progress was below expectations, and currently related recruitment information is hard to find.
拒绝跟随拼多多Temu出海
Refusing to Follow Pinduoduo's Temu Overseas Expansion
尽管拼多多Temu在海外市场表现亮眼，南极电商明确表示不会轻易入驻。公司认为单纯卖货作为服务商参与意义有限，更关注品牌出海的发展。
Despite Pinduoduo's Temu performing well overseas, Nanji E-commerce clearly stated it would not easily join. The company believes simply selling products as a service provider has limited significance, paying more attention to brand overseas development.
随着Fommos项目试水失利，南极电商的出海之路或将暂时告一段落。公司表示将控制不确定性业务的成本，待时机成熟再布局。
With the Fommos project's trial failure, Nanji E-commerce's overseas expansion may temporarily come to an end. The company stated it will control costs of uncertain businesses and make new layouts when the time is ripe.
