24小时在线制造业网站：如何找到谷歌竞价推广功能？全球时尚品类旺季趋势分析
24小时在线制造业网站：如何找到谷歌竞价推广功能？全球时尚品类旺季趋势分析
24/7 Online Manufacturing Websites: Where to Find Google Ads Features? Global Fashion Category Peak Season Trends Analysis
在当今数字化时代，制造业企业需要充分利用在线营销工具来拓展全球市场。 对于24小时在线的制造业网站来说，谷歌竞价推广(Google Ads)是一个强大的获客渠道。 要找到这些功能，您可以：
In today's digital age, manufacturing businesses need to fully utilize online marketing tools to expand into global markets. For 24/7 online manufacturing websites, Google Ads is a powerful customer acquisition channel. To find these features, you can:
1. 登录Google Ads官网(ads.google.com)创建账户
2. 在"工具与设置"菜单中找到"竞价策略"选项
3. 使用"关键字规划师"研究行业关键词
4. 设置全天候自动投放策略
1. Log in to the Google Ads official website (ads.google.com) to create an account
2. Find the "Bid Strategies" option in the "Tools & Settings" menu
3. Use the "Keyword Planner" to research industry keywords
4. Set up 24/7 automated delivery strategies
美国市场时尚品类趋势 | US Market Fashion Category Trends
根据Comscore数据，2022年美国电商市场规模达1.09万亿美元，同比增长20.54%。时尚行业市场规模约6000亿美元。
According to Comscore data, the US e-commerce market reached $1.09 trillion in 2022, a year-on-year increase of 20.54%. The fashion industry market size is about $600 billion.
服饰 | Apparel
趋势： 千禧一代和Z世代成为消费主力，追求个性化、多元化表达
热销品： 纯棉卫衣、无缝塑身衣、男士重磅T恤、定制棒球帽
Trend: Millennials and Gen Z are the main consumer groups, pursuing personalized and diversified expression
Best sellers: Pure cotton sweatshirts, seamless shapewear, men's heavyweight T-shirts, customized baseball caps
美妆 | Beauty
趋势： 采用AI、3D等技术的品牌更具竞争力，环保理念受欢迎
热销品： 假睫毛、DIY美甲、祛斑美容仪、便携泥膜
Trend: Brands using AI, 3D and other technologies are more competitive, eco-friendly concepts are popular
Best sellers: False eyelashes, DIY nail art, spot removal beauty devices, portable clay masks
欧洲市场时尚品类趋势 | European Market Fashion Category Trends
2022年欧洲跨境电商市场规模为1794亿欧元，同比增长4.8%。时尚行业市场规模约1.5万亿欧元。
In 2022, the European cross-border e-commerce market reached €179.4 billion, a year-on-year increase of 4.8%. The fashion industry market size is about €1.5 trillion.
服饰 | Apparel
趋势： 运动服成为日常穿着，节假日服饰需求旺盛
热销品： 丝滑睡袍、足球服、棒球夹克、针织衫
Trend: Sportswear becomes daily wear, holiday clothing is in high demand
Best sellers: Satin robes, football uniforms, baseball jackets, knitwear
东南亚市场时尚品类趋势 | Southeast Asia Market Fashion Category Trends
2022年东南亚互联网用户达4.42亿，时尚行业市场规模为3000亿美元。
In 2022, Southeast Asia had 442 million internet users, and the fashion industry market size was $300 billion.
服饰 | Apparel
趋势： 夏季服饰需求旺盛，穆斯林时尚市场庞大
热销品： 运动T恤、内衣背心、针织衫、二手服装
Trend: Strong demand for summer clothing, large Muslim fashion market
Best sellers: Sports T-shirts, innerwear vests, knitwear, second-hand clothing
总结： 全球各区域市场都有独特的时尚消费特征，制造业企业应针对不同市场特点制定差异化营销策略，同时利用好谷歌竞价等数字营销工具实现精准获客。
Conclusion: Each regional market has unique fashion consumption characteristics. Manufacturing companies should develop differentiated marketing strategies according to different market characteristics, while making good use of digital marketing tools like Google Ads for precise customer acquisition.
