Google官方推广工具大全及用法介绍（建议收藏）
本期为大家分享Google官方最常用的几款推广工具，记得保存收藏哦~
This article shares the most commonly used Google marketing tools - remember to bookmark it!
（1）谷歌站长工具 GSC
(1) Google Search Console (GSC)
GSC是Google Search Console的缩写，前身是Google Webmaster谷歌站长工具。GSC是谷歌SEO优化的核心数据分析工具之一。
GSC stands for Google Search Console, formerly known as Google Webmaster Tools. It's one of the core data analysis tools for Google SEO optimization.
主要功能包括/Main features include:
1. 网站的效果呈现：主要指网站的自然搜索效果，具体表现为自然流量、自然曝光量、关键词查询数等
1. Website performance: Mainly shows organic search performance including organic traffic, impressions, keyword queries, etc.
2. 网站覆盖率：分为错误提示、警告网页、有效网页等，可直观发现问题
2. Coverage: Shows error pages, warnings, valid pages to help identify issues
3. 站点地图：提交站点地图以加快谷歌索引
3. Sitemaps: Submit sitemaps to speed up Google indexing
网址/URL: https://search.google.com/search-console/
（2）谷歌分析 GA
(2) Google Analytics (GA)
GA是网站综合数据分析的重要工具，对于PPC竞价的网站而言是必备工具。
GA is essential for comprehensive website data analysis, especially for PPC campaigns.
核心功能/Core features:
• 实时数据监控/Real-time monitoring
• 受众群体分析/Audience analysis
• 流量来源分析/Traffic source analysis
• 转化跟踪/Conversion tracking
网址/URL: https://analytics.google.com/
（3）谷歌关键字规划师
(3) Google Keyword Planner
关键词规划师是进行SEO关键词研究的重要工具，可识别特定关键词的搜索量。
The Keyword Planner is essential for SEO keyword research, showing search volumes for specific keywords.
特色功能/Key features:
• PPC活动关键词研究/Keyword research for PPC campaigns
• 搜索量数据/Search volume data
• 进阶搜索过滤/Advanced search filters
网址/URL: https://ads.google.com/
（4）谷歌趋势 Google Trends
(4) Google Trends
可查看关键词随时间变化的流行程度，发现季节性趋势和区域差异。
Tracks keyword popularity over time, revealing seasonal trends and regional differences.
应用场景/Applications:
• 内容创意生成/Content idea generation
• 竞争对手分析/Competitor analysis
• 市场趋势预测/Market trend prediction
网址/URL: https://trends.google.com/
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