海外直播购物平台推荐：Facebook和Instagram关闭后还有哪些选择？
随着Facebook和Instagram相继关闭直播购物功能，许多跨境电商卖家开始寻找替代平台。本文将为您分析当前海外主流的直播购物平台选择。
As Facebook and Instagram successively shut down their live shopping features, many cross-border e-commerce sellers are seeking alternative platforms. This article will analyze the current mainstream live shopping platform options overseas.
1. YouTube直播 | YouTube Live
根据Coresight Research数据，YouTube以30.2%的受欢迎率位居美国直播购物市场首位。YouTube作为长视频平台，其用户对直播购物的接受度较高。
According to Coresight Research data, YouTube ranks first in the US live shopping market with a 30.2% popularity rate. As a long-form video platform, YouTube users are more receptive to live shopping.
2. TikTok直播 | TikTok Live
虽然在欧美暂停了直播购物业务，但TikTok在东南亚地区发展迅猛。其庞大的流量池为直播提供了良好基础。
Although it has suspended live shopping in Europe and the US, TikTok is growing rapidly in Southeast Asia. Its huge traffic pool provides a good foundation for live streaming.
3. 电商平台直播 | E-commerce Platform Live
亚马逊、速卖通、eBay等跨境电商平台都开拓了直播业务，适合平台卖家尝试。
Cross-border e-commerce platforms like Amazon, AliExpress, and eBay have all developed live streaming services, suitable for platform sellers to try.
4. 独立直播购物APP | Independent Live Shopping Apps
NTWRK、Whatnot、ShopShops等独立APP虽然用户基础较小，但发展前景良好，下载量持续上升。
Independent apps like NTWRK, Whatnot, and ShopShops have smaller user bases but good development prospects, with downloads continuing to rise.
Ueeshop优势对比：我们提供83节线上课程、定期更新的短视频教程和7×16小时中文客服支持，帮助卖家更好地开展海外直播业务。
Ueeshop Advantages: We provide 83 online courses, regularly updated short video tutorials and 7×16 hours Chinese customer service support to help sellers better develop overseas live streaming business.
