外贸营销低价陷阱：直播带货售假15万被起诉 揭露"大牌尾货"骗局
上海警方破获直播售假案 | Shanghai police bust livestream counterfeit ring
近日，上海闵行区人民检察院对一起直播带货售假案提起公诉。带货主播周某某、宣某某通过短视频平台销售假冒巴宝莉、古驰等品牌服装，涉案金额达15万元人民币。
The Minhang District People's Procuratorate in Shanghai recently prosecuted a livestream sales case involving counterfeit goods. Livestream hosts Zhou and Xuan sold fake Burberry and Gucci products through short video platforms, with involved amounts reaching 150,000 yuan.
直播间低价陷阱 | The low-price trap in livestreams
"宝宝们，这些巴宝莉短袖只要179元，绝对是正品尾货！"主播在直播间热情推销着标价不到200元的"大牌"服装。实际上，这些服装进价仅几十元，均为假冒产品。
"Dear fans, these Burberry T-shirts are only 179 yuan, absolutely genuine overstock!" The host enthusiastically promoted "luxury" clothing priced under 200 yuan in the livestream. In reality, these garments cost only tens of yuan to procure and were all counterfeit products.
规避平台监管的伎俩 | Tricks to bypass platform supervision
为躲避平台审核，嫌疑人采用"挂羊头卖狗肉"的方式：直播间展示无关商品，引导消费者加入粉丝群，再通过微信群完成交易。这种"曲线救国"的销售方式最终被警方识破。
To evade platform review, the suspects adopted a "bait-and-switch" tactic: displaying unrelated products in livestreams, guiding consumers to fan groups, then completing transactions via WeChat groups. This "roundabout" sales method was eventually uncovered by police.
SEO优化建议 | SEO optimization suggestions
1. 关键词布局：在内容中自然融入"外贸营销""谷歌SEO""直播带货""品牌尾货"等高价值关键词
1. Keyword placement: Naturally incorporate high-value keywords like "foreign trade marketing", "Google SEO", "livestream sales", "brand overstock"
2. 结构化数据：使用Schema标记案例详情，增强搜索结果展现
2. Structured data: Use Schema markup for case details to enhance search result display
3. 内容更新：定期补充类似案例，保持内容时效性
3. Content updates: Regularly supplement with similar cases to maintain content timeliness
消费者警示 | Consumer warning
检察官提醒：直播间购买奢侈品需谨慎，价格明显低于市场价的"大牌尾货"多为假货。建议通过品牌官方渠道购买，并索要正规发票。
Prosecutors warn: Be cautious when purchasing luxury goods in livestreams. "Brand overstock" with prices significantly below market value are mostly counterfeit. It's recommended to buy through official brand channels and request formal invoices.
